The Production will document what it is like to live with multiple sclerosis (MS), depicting stories from people living with MS (Heroes), their daily experiences, and the truth behind living with this mostly invisible disease.
The Production’s purpose will be to educate and inform audiences about the impact of MS on Heroes and their loved ones. By sharing stories of empowerment, struggle and resilience, the Production is intended to enlighten viewers about the lived experience of MS. Applying metaphorical meanings to the narrative elements, the viewer will be taken on a journey of what it is like to live with MS – showing every aspect of the changing face of MS to present an unbiased and diverse view of living with the disease. The Production will be stories of resilience juxtaposed with the fear of the unknown.
The Production will include stylistic visuals and a voiceover to narrate the lived experiences of Heroes to make an intimate and voyeuristic experience and give the Heroes a voice.
This marketing and promotional opportunities associated with the Production will aim to provide a global platform to raise awareness of MS and encourage support for MS research.
A short summary of the issue the documentary is addressing
MS affects young women in their prime - it is an invisible non-curable, non-discriminate disease that presents and affects people differently. 25,000 Australian’s live with MS, it ruins lives and takes away decades from your life. It is a scary disease because in its most advance stages it leaves you wheelchair bound and unable to care for yourself. Not enough work has been done in research or documentary to uncover the reality of living with this disease. Most regular people know nothing about MS and this needs to change, so that one day we can kiss MS goodbye and find a cure. This documentary is filling a huge knowledge gap – a space in our awareness that hasn’t been explored in this way before, helping to dispel misconceptions of what MS is and the reality of living with it. This is a very important documentary that is aimed at activating positive change on how we perceive MS in society.
What is the impact vision statement of the documentary?
The purpose of this documentary is to inform honestly, educate and inspire people living with MS and others who have no idea about the subject. Its goal is to create hope for those living with MS, exploring the lived experience of numerous individuals living with MS - what gives them hope. The social impact is touching viewers who may become compelled after watching this film to support the MS cause in the way of philanthropic donations to fund research and actively support people living with MS
What outcomes does the project hope to achieve from making this documentary?
Our outcomes are as follows: helping to give MS a global voice through a documentary film platform, make people listen to the struggle and hope of so many people living with this invisible disease and dispel misconceptions that exist in society about MS. It is a way we can tell an important story and activate some positive social change surrounding the research and perceptions around MS – and one day finding a cure. Also to give people living with MS hope. We would like to think that through producing this film we will stimulate generosity and philanthropic support for MS research conducted by MS Australia – our call to action is to support the many causes they have running.
How will this documentary achieve its outcomes?
What we want our viewers to do after watching the film is to view MS differently, and help the fight for a cure. If they are living with MS – we want them to be left with a message of hope.
How will partnerships with this project help inform the project development?
We have partnered with MS Australia – they are not fiscal sponsors but consulting partners, so they offer consultation to all aspects of the project development, finding us subjects to be in the film and help develop the storyline.
Audience Engagement and Social Impact
What actions does this project hope for its viewers after seeing this film?
Donate money to MS Australia, and actively support MS by getting involved in community support events in finding a cure.
Measurement and Evaluation
What is the projects indicators for success?
Box office and distribution analytics will be one indicator to success, another will be traffic and donations to MS Australia as a result of the film been released and viewed. The question will be – have we helped to generate more philanthropic support for MS Australia through the film. Another good indicator of success would be personal endorsement from public figures and philanthropists – One might say: “I had no idea about MS until I saw MY UNFORGIVING MOUNTAIN, now I’m donating my millions to MS Australia to help find a cure”.