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Outreach   /  Alexandra Gaulupeau

Strong Women

Powerful and resilient women support and empower each other while becoming Australia's strongest women.

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Impact areas

HEALTH & WELLBEING

WOMEN & GIRLS

Film Updates:

 

 

Crew

  • DIRECTOR Corinne Innes, Alexandra Gaulupeau

  • PRODUCER Corinne Innes, Alexandra Gaulupeau, Ann Megalla

Synopsis

DURATION: 90 MINUTES

From across Australia, four women share their intimate motivations to compete in Strongman and how this progressive strength-based sport is helping them rebuild themselves inside and out. The series shatters stereotypes and tackles women’s health issues through personal accounts, together with the latest in sports science. To be crowned Australia’s next Strongest Woman, these women have to overcome their personal limitations, sacrifice relationships, and struggle with injuries. This uplifting and inspiring series celebrates diversity and the power of inclusion through sport.

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0.21% funded
  • $85,000.00

    FUNDING GOAL
  • $180.00

    FUNDS RAISED
  • December 2021

    PROJECT ENDS
  • 3

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Donations

Anonymous $100.00
Kylie Ryder $30.00
Jen Coleman $50.00

Issue Summary

A short summary of the issue the documentary is addressing

Faced with societal problems like domestic violence and eating disorders, women can feel powerless and have trouble finding their strength.

- 1 in 4 Australian women have experienced physical or sexual violence by an intimate partner or emotional abuse by a current or former partner' (Our Watch)
- 1 in 6 women in Australia will experience depression and 1 in 3 women will experience anxiety during their lifetime (Beyond Blue)
- Women also experience post-traumatic stress disorder (PTSD) and eating disorders at higher rates than men (Beyond Blue)

Even though 2 out of 5 women are holding themselves back from playing sports because they feel embarrassed or intimidated (VicHealth), the sport of Strongman has more female competitors than men. Since 2015 and the number of women competing in Australia has increased by 500%. These strong women are finding their inner strength in this empowering community and their journeys could inspire other women currently struggling.

Impact

What is the impact vision statement of the documentary?

Through personal accounts, we seek to explore the impact of sport and physical activities on women's mental health and empowerment with:
- female heroine role models in all shapes and sizes
- by shattering stereotypes and challenging women's view on their bodies
- the benefits of strengthening your mind through exercise

It will be screened within communities alongside a toolkit and will serve as a catalyst for discussion on how to enable more women to feel empowered and their legacy.

Outcomes

What outcomes does the project hope to achieve from making this documentary?

Empower women by encouraging them to:
- take part in physical activities
- learn how sport can help them build up their confidence, self-worth and mental health
- see their body for what it can achieve rather than what it looks like or a number on the scale
- find a supportive community where they can heal and encourage each other

Alleviate stigmas by:
- activating urgency on women’s mental health discussion
- sharing personal stories of overcoming challenges and mental health issues to demystify preconceptions
- demonstrating scientific research on the body and the mind

Activities

How will this documentary achieve its outcomes?

- Work with an Impact Producer to produce an audio-visual toolkit package and target individuals/affiliate impact partners to empower women through sport & physical activity.
- Create a strong social engagement via screenings, live Q&As, Polls and Call-to-Action across media platforms and to be distributed by key impact partners to maximize reach to the target audience.
- Develop a clear pathway for audiences to access professional services and resources addressed in the series including mental health, addiction, violence & eating disorders, health & wellbeing.
- Develop strong and ongoing partnerships with key national organizations to ensure that the message continues to reach the audience as widely as possible.

Stakeholders

How will partnerships with this project help inform the project development?

Film grants:
- Screen Australia
- ABC Fresh Start Fund recipient for ABC Iview

Community support:
- female athletes and top male athletes across Australia
- competition organiser of The Arnold's Sports League in Australia & in the US, which recently started organising Pro Women Competitions.

Organisations:
- Change Our Game, a Victorian government initiative. With our aligning goals to encourage more women to participate in sports like Strongman and challenge their traditional ways of thinking about their bodies to embrace their strength, we will be partnering on a few initiatives for our impact campaign. In particular, their knowledge and expertise will be ideal for creating tool kits, ensuring our messaging is consistent with current standards from health and wellbeing organizations.

Magazine:
- Strong Fitness Magazine Australia to create content enabling us to engage with a significantly large and established audience through their channels.

Audience Engagement and Social Impact

What actions does this project hope for its viewers after seeing this film?

1 - Feel empowered and changed mental health mindset
2 - Spread awareness about the healing power of sport for women’s mental and physical health
3 - Show support through social media and promote the series
4 - Host a screening
5 - Download the Strong Women tool kits

Measurement and Evaluation

What is the projects indicators for success?

We will hold screenings for women experiencing women health issues, preceded and followed by questionnaires to assess their aspiration to join a physical activity, whether they feel embarrassed to do so or not and their feeling of empowerment.

We will also hold online polls through our social media before and after the release and assess how the audience changed its judgements and perceptions around women’s health as well as their intentions to take part in physical activity.