Reversing Alzheimer’s

This important film will address the global epidemic of Alzheimer’s Disease. We are addressing this by offering up practical solutions for people to prevent the disease, and offer the latest in scientific developments for those with mild cognitive impairment.
With dementia forecasted to triple to over 150 million by 2050, this is the medical mystery of our time, stumping scientists for over three decades. But we are now in the midst of a worldwide paradigm shift as the scientific community redirects their focus, we are discovering there’s a lot we can do now.

For Alzheimer’s Disease we know that early intervention is best, which requires early testing. How can we inspire people to get a brain scan or blood test at 45 to see what their risk factors are?
Working with our stakeholders – we revisit the celebrities and scientists we met during the film who are putting their names & faces behind a campaign to raise brain awareness and get people – especially women to scan their brains at 45. We see a social media campaign come together – and launch @scanmybrain (for example). The plan is for a global impact campaign to engage people in thinking about how to keep their brain’s healthy.

Working with our stakeholders – global Alzheimer’s research foundations, leading scientists, celebrities we will create a campaign that brings awareness to brain health and inspires people – especially women to check the health of their brain at a time when Alzheimer’s disease begins in the brain – midlife.
The hope is that around the world – women and men who hit 40 will check in with their GP’s and request a brain scan or blood test (new science is showing you can have several blood tests that reveal your status for AD). This would be like a bowel screening or mammogram at 50 – the campaign requires the right team work, partners and clever marketing to role this out. It will not only help Australians – but people the world over.

We have secured extraordinary access to a number of world leading scientists working on ground breaking new treatments for Alzheimer’s Disease.
We are in the process of securing some big name actors with personal connections to either menopause or dementia.
We have access to Nia and her mother Moira. We have access to Moira’s aged care home.
We are partnering with several Alzheimer’s research organisations and advocacy groups.

Our calls to action will speak directly to the impact campaign we hope to produce with the key stakeholders involved.
The message might be: “Scan your brain at 45”
Just to get people – especially women to be aware of their brains and that every choice they make – in terms of diet and exercise, alcohol consumption and other lifestyle choices, can impact their brain.