Peach PRC: Altered Ego

Peach is sharing her innermost thoughts on the world stage she has created, but she certainly can’t control. It opens a space for a much-needed conversation about digital literacy, sexuality, ADHD, the rise of addiction, eating orders, depression, and image-related anxiety. Peach PRC shares her insight into tactics and techniques she’s using to build her own resilience in this digital age.

The impact campaign for PEACH PRC: ALTERED EGO is youth led and youth driven, with an education focus and social media distribution plan. Resources will be developed and shared in partnership with education experts and organisations who specialise in the topic areas that authentically connect with Peach’s story such as Headspace, Beyond Blue, Queerspace, The Butterfly Foundation, ADHD Australia, and the Scarlett Alliance.

Ultimately the message of the impact campaign is: we all need tailored care to look after our mental health and creativity and connection can carve a pathway towards hope.

Creativity and connection can carve a pathway towards hope.

In a landscape saturated with social media and celebrity influence, Peach PRC’s story offers a vital glimpse into the realities of stardom and online fame. Our documentary aims to empower youth already engaging with Peach, fostering skills to navigate social media safely. Through a deeply personal lens, we’ll highlight challenges and ethical dilemmas women face in digital spaces. The film and its impact materials will serve as tools for creativity, empathy and digital literacy.

Furthermore, we aim to inspire communities to better support youth navigating complex trauma and promote tailored mental health strategies. By spotlighting Peach’s journey, we hope to catalyse a shift in how we engage with and safeguard young people amid the pressures of fame and social platforms.

The PEACH PRC: ALTERED EGO impact campaign aims to run for two years beyond the launch of the film.
In the short term, the film will inspire youth to use social media strategies that enable creativity and connection to carve a pathway towards hope.

In the medium term the film will contribute to building communities who are better able to respond to how complex trauma presents in youth, working with partner organisations to facilitate screenings and conversations that can facilitate genuine change.

In the long term, the film will contribute towards public pressure and activism that enables youth to continue to access tailored care to look after their mental health.

Designed for social media success. Peach PRC is fully engaged in the process of making the documentary, and ready to activate her fanbase and her extended network of other social media influencers to generate new audiences for the film.

Quadrant Media Education has been attached to the project to ensure relevance to the curriculum and access to educators upon release.

The film team has worked extensively with partner organisations in previous impact films and are certain they can arrange screenings with families and youth employers connected to organisations including Headspace, Beyond Blue, Queerspace, The Butterfly Foundation, ADHD Australia, and the Scarlett Alliance.

The film aims to activate the target audiences to inspire youth to use social media strategies that enable creativity and connection, and encourage a holistic approach to complex trauma in our communities. The call to action will be tailored for each target audience, and housed in a website that will be launched alongside the feature film.
TARGET AUDIENCE 1: Female 14 – 24, CTA: Host a screening, chat on socials
TARGET AUDIENCE 2: Educators: CTA: Design a lesson.
TARGET AUDIENCE 3: Families: CTA: have a conversation
TARGET AUDIENCE 4: Employees and youth service organisations CTA: Host a screening, have a conversation.
TARGET AUDIENCE 5: Policy makers with a focus on youth services. CTA: Support services in your area

METRICS: toolkit downloads, screenings, digital engagement, screenrights, access to educational material, referrals to partner organisations, signups to advocacy campaigns, statemetns and policy changes that encourage positive digital literacy and engagement.