Mongo Hustle – The Story of Heesco Town

This documentary highlights the blurred boundaries between Graffiti’s underground beginnings and the gentrified nature of modern muralism springing up in many rural communities suffering from economic downturn and isolation.
This film addresses the need for sophisticated social media that is helping to transform mural creators into viral sensations overnight, catapulting many radical graffiti artists to international fame.
We also look at the phenomenon of cities and more recently rural communities with vibrant street art scenes that now attract tourists seeking unique cultural experiences. Street art maps and guided tours have become popular attractions, encouraging interaction with local art scenes. Art of this nature is rekindling lost or forgotten history in communities, which is helping revitalise them both economically and socially.
This film highlights the value of multicultural and generational mutual expression in the arts.

The vision is simple. To revitalise an ailing rural town by attracting tourists who are hungry to experience the burgeoning street art scene.
The film is designed to highlight the power of art to make a difference both socially and culturally. We also want our audience to understand that when community gets behind an inspiring project, the world quite literally opens up and the opportunities are endless.
This film will demonstrate how art has the potential to break down generational and cultural barriers in unexpected ways, and how when this cooperation happens, money appears to be no issue.
The vision is to show how one talented young man who dedicates himself to a huge task, can bring together communities here in Australia and overseas.

We want to encourage communities around the world to do similar things. This desire is evidenced by the Mongolian town of Khombogd who are already embracing this opportunity.
We hope to play this film in film festivals around the world while at the same time pursuing release on a streaming platform via our distribution agent who successfully sold a previous documentary made by us.
We also want to entertain viewers with an outstanding and visually stunning film. We have accessed original music from professionals both here and in Mongolia. We see the music as integral to the story.

The filmmakers have privileged access due to their long held and strong relationships with all the key players including Australian Indigenous Elders, Mongolian street artists and musicians, local street artists and musicians and the local urban and rural communities where they lived and worked.

We want the audience to:
Visit Heesco Town.
Support street art in their own communities.
See that positive change can occur through art.
Have a better understanding of Mongolia and its delicate regional position between Russia and China.
Understand that cross cultural relationships can be beneficial.
Understand that they can fund their own projects without restrictive local or federal government handouts.
To share the film with family, work colleagues and social media contacts.
Understand that this film has been made by a very small team and yet has the potential to have a huge social impact.