Laugh Lines

Only 11% of women globally use the word ‘beautiful’ to describe themselves. As a result of unrealistic beauty standards encouraging us to ‘fix this’ and ‘conceal that,’ our current world sees women constantly looking for external sources to make them feel ‘beautiful.’
We are reaching a point In history where women, more than ever, are made to feel ‘less than’ and ‘not enough’ by the constant messaging that we need to change the way we look, In order to ‘be beautiful’. The documentary seeks to challenge this Idea, illuminating that we all have a choice, giving the women we photograph and Interview the power to decide for themselves.

To cultivate a society where women don’t feel the need to alter, change, fix or cover themselves in order to be considered ‘beautiful,’ because they feel empowered and a have a stronger sense of self acceptance that comes from within. We’re daring to imagine a world where it’s completely normal to love the skin you’re in, and we want women of all ages to feel stronger in themselves so that they can decide what self worth means to them. We aim to steer the needle back to the ultimate truth, that is, that we are all worthy, beautiful and capable of love, we just have to choose to see it.

Our Impact Goals:
– To cultivate a society where women don’t feel the need to alter, change, fix or cover themselves on order to be considered ‘beautiful’ or ‘loved’ or ‘happy.’
– To change the collective narrative of how women feel and talk about themselves (from lack to love from the inside)
– To shift society’s expectations of women’s ‘beauty’ to reflect who they are on the inside (their story, their passion, their purpose) and not what they look like from the outside (their looks.)
– To educate and inspire this, and the next generation of women that they get to choose how they feel about themselves.
Through:
– Signing up to share ‘make-up free’ selfy’s on socials
– Signing up to get a ‘make-up free’ portrait taken near them – to add to our growing list of women photographed around the world!
– Visit our touring exhibition of 1000 faces and buy the coffee table book
– Downloading our educational info packs
– Share the movement through community and school screenings with Q+A talks

Cait has worked as a Freelance Surf and Fashion Photographer for the past 10 years, working with global brands such as Roxy, Ripcurl, Billabong, Cotton On, Lululemon, Contiki and the World Surf League. Cait has an astonishing 92,000 Instagram followers and passionate fans who are following her journey, providing access and a pathway to audience participation and viral potential through the social campaign she plans to execute in order to reach 1000 portraits. Cait also has direct access to high profile athletes not only in the surf industry but across women’s sport in Australia, as well as remote community relationships and contacts within actress circles overseas. Cait plans to create a ‘movement’ through leveraging her community and her social media following, offering a direct pathway for the film to grow in exposure and popularity throughout it’s development, production and impact campaign.

We want the film to reach a wise and diverse audience, leveraging major film festivals and premiering with Q+A screenings across the country, and ultimately the globe.
We will ask audiences to commit to a pathway of greater self acceptance and self love from within, firstly by:
– Sharing a ‘make-up free’ selfy on their socials using the hashtag #showusyourlaughlines
– Signing up to a ‘make-up free’ portrait session near them – where they can be added to our growing tally (ticker on website) of women who have been photographed as their natural selves
– We will have a photographers pathway in which any photographer can be accredited to host there own ‘make-up free’ sessions for women, also adding to our tally of women who have been photographed as their natural selves
– Download educational information packs for more positive self talk and self love
As well as Impact Activities like:
– A global touring exhibition of the 1000 faces
– A coffee table book of the 1000 faces