When Bábbarra Designs crowdfunded their way from Arnhem Land to Paris Fashion Week 2019 to debut their ‘Jarracharra’ textile art, their journey set off a remarkable chain of events that sparked the arrival of Australia’s fast-rising First Nations fashion industry.
Our film crew was privileged to have travelled with Bábbarra from the Northern Territory to France, where Jarracharra was opened by the Vogue editor-in-chief. Upon return to Australia, Vogue said it had not done enough to support First Nations fashion, and vowed to do more.
Against the backdrop of COVID-19 and Black Lives Matter, Vogue came good on its word. As the pandemic provided many Indigenous designers creative space and time on country to develop first collections, BLM also offered Vogue a unique moment in time to share Indigenous stories while the world really was listening.
Bábbarra released a collaboration with lifestyle brand Kip and Co, selling out online in days. A steady trickle of First Nations fashion began appearing across Vogue, before quickly moving into Instagram influencer feeds and heralding the introduction of Australia’s first Indigenous fashion awards in 2020. Invites for First Nations designers have flowed to every ‘Big 4’ fashion week in Milan, New York and Paris ever since.
Our film will encourage viewers to open their minds to a future where the momentum from today builds into a situation where every Australian buys and wears Indigenous clothes.
How different, fairer and better would Australia be if we all just decolonised our wardrobes?