EATING PLANTS

EATING PLANTS was designed to help people move towards a plant based diet. This diet has been scientifically proven to be an effective method to prevent the onset of several chronic diseases including heart disease, diabetes and some cancers, which are the three major killers in the western world. The special report on climate change and land by the Intergovernmental Panel on Climate Change (IPCC) describes plant-based diets as a major opportunity for mitigating and adapting to climate change.

The Eating Plants series be used by NGOs, institutions, families and individuals to educate and inspire change in eating, shopping, health responsibilities and create positive steps for climate action. It is an upbeat series that entertains and educates this global movement towards a plant based diet.

Short term outcome: audiences will learn about the benefits of a plant based diet for their health and for the planet. They will learn from the doctors, nutritionists, chefs about what to eat, what to buy, how to cook and move toward having more plants on their plates.
Medium term outcomes: We are working with NGOs that are focused on climate change, health and animal welfare. They are planning to use the series as an educational tool for their clients and communities. We are also reaching out to schools and educational institutes to partner and use the series as an educational tool and discuss changes in their diet and food offered in their institutions.
Long term outcomes: We will push for dietary changes in institutions, looking to address the major medical disease in our communities and change the paradigm of using food as preventative medicine. As many people are now concerned about the climate crisis this series will provide a strong option for people to take action

We have build relationships with vegan NGOs and animal welfare groups who have strategies in place to reach mainstream audiences. We are also developing relationships with online travel communities. Our host and cast have also connected us to the foodie communities in their home countries.

This series is a perfect tool for community groups to discuss and share the issues. We are strong advocates of community screenings with our last film supporting over 200 community screenings. Local leaders are invited to host events, look at what is available in their region as far as supporting local farmers and food producers. They run their own Q+As after the screenings which the creators are often invited to join. Our website provides recipes from the show and gives links to all the experts that are featured in the filming. The series offers the viewers practical steps to trial plant based diets on a day to day basis. It also introduces new products like vegan eggs, milk, fish and meat that give the audience new options to buy and try.