Careless

Spotlighting the need for dignified and compassionate care for our ageing population.

Like UNDER COVER, we aim to maximise exposure of the issue through a multi pronged approach to audience. The issue of underfunding and lack of regulation in aged care is covered in the press to devastating effect and following the Royal Commission, nothing significant has changed. In fact, some say the sector is now in worse shape. CARELESS will be a wake up call to Australians and ultimately policy makers and politicians, as well as service providers, health care workers and other invested parties. Our multi pronged approach starts with MIFF 2025 world premiere, followed by the national theatrical release. The project will then use community screenings with panels (for corporate, service providers, education and not for profit sectors) to highlight the urgency of reform and offer solutions to the problems from around the world and historically. As with UNDER COVER, our existing political relationships will be leveraged to reach policy makers, politicians and change makers.

The issue of aged care is a values proposition for Australians and our society and community. What do we truly value? In the relatively recent past, the Commonwealth properly funded aged care, but since underinvestment and deregulation, care outcomes have predictably plummeted. CARELESS should not only remind Australians that we used to be good at caring, but that other countries such as Norway and Japan do it so much better. The film will provide solutions to the issue and a historical reminder of our own abilities as a nation. The evidence in the instance of Norway, Japan and our own historical experience is that we need to fund and regulate our aged care system adequately, otherwise poor outcomes will persist. CARELESS is a “pressure” film that holds politicians and policy makers to account and encourages solutions, rather that politicking.

Festival, theatrical and TV premieres will garner word of mouth for community screenings and ultimately a parliamentary screening tour. With our production of UNDER COVER and then our parliamentary screening tour for the film, we have developed relationships with both sides of politics, including independents who may well in the near future, hold the balance of power in the Senate to help pass legislative reforms. These politicians and more, will be targeted for CARELESS and the policy reforms encouraged by the film.

Like with any impact campaign, education is part of our call to action. Encouraging conversations around the issue, writing to your MP, and ultimately raising awareness of the issue will be crucial to shifting any political dial. The Commonwealth should properly fund and regulate the aged care sector.