White Rock

Over the past year, White Rock has reached audiences across Australia through a national impact campaign and community screening program. Following five VIP Screenings, premiere and east-coast Q&A tour, the film has been screened at over 50 community and school events, with more continuing through 2025.

The film has become a catalyst for collaboration across Sea Country, science, and industry. It played assisted in supporting the formation of a new Aboriginal Sea Country Alliance along the NSW coast, bringing together Traditional Owners, divers, scientists, and policymakers to address the urchin crisis and kelp forest loss.

Each screening includes a post-event survey, developed with Documentary Australia, which gathers feedback on audience attitudes, learning, and behavioural intentions. These responses directly inform national reporting and advocacy, helping track how the film is influencing public understanding and government support for the urchin industry, kelp forest restoration and Indigenous Sea Country leadership.

Phase 2 of the impact campaign, led by the Great Southern Reef Foundation in partnership with Documentary Australia, focuses on empowering local hosts to run screenings that inspire community-led action. A dedicated Screening Kit and Facilitator Guide has been produced and distributed nationwide, helping groups host conversations that connect marine science with local stories and solutions.

The project’s educational legacy is also taking shape, with the White Rock Schools Kit now trialled and set to launch nationally on ClickView in 2026.

Across the campaign, White Rock has engaged thousands of Australians and strengthened a growing national conversation about kelp restoration, sustainable urchin fisheries, and Indigenous Sea Country leadership.

We just hosted our second pre-screening of White Rock at North Bondi Fish to build momentum for our upcoming national Q&A tour. Guests experienced urchin canapés, an exclusive first look at the film, and joined a powerful discussion on solutions to the urchin crisis.

As part of the Ocean Lovers Festival, our very own Sahira Bell joined an inspiring panel with Johnson Teoh (The Roe), Emily McLaren and Tessa de Josselin to talk all things urchins and ocean health to a packed room.

There’s strong energy around the film — but to take this on the road, we need your help. Every donation brings us closer to another screening, another chef, and more awareness for this critical issue.

Yesterday we hosted the first-ever exclusive VIP pre-screening of White Rock at the stunning Stokehouse St. Kilda.

Presented to industry professionals and supporters, the evening brought together food and film in a powerful way. Guests tasted longspined urchins, freshly supplied by The Roe Australia and masterfully prepared by chef Jason Staudt.

The screening sparked a thought-provoking Q&A with the GSRF team and narrator Damon Gameau, diving into the challenges and solutions for urchin barrens.

The excitement around the culinary potential of urchins was electric, as guest chefs and sustainable seafood leaders explored how turning this ecological crisis into an opportunity could help restore our kelp forests.

We are excited to host our next VIP screening events later this month and early April in Sydney, Perth and Hobart.