Conspiracy theorist. Pseudo scientist. Serial troublemaker.
These are hardly the descriptions one would expect of a mild mannered veterinarian and author from Western Sydney. But these are the accusations frequently levelled at Tom Lonsdale and his claims of wide spread corruption, deception and poisoning within the pet food industry. His claims have relegated him to the status of a renegade and outsider by fellow vets, industry figureheads and international representative groups.
At the heart of Londsdale’s claim is a simple theory: the epidemic of pet diabetes, cancer and a host health issues is due to the processed food pets consume and the effect it has on their teeth and gums.
Amidst a high stakes Government investigation, Lonsdale sets out to prove the pet food industry, Like Big Tobacco, Fast Food and Pesticides, is yet another incidence of corporate lies and public deception for the sake of profits. Are his claims the basis of the next Erin Brockovich exposé?
Danny is founder of the FanForce Group comprised of Fan-Force.com [Theatrical Distribution], FanForce TV [Streaming and Virtual Events], The Pitcher House [Film Marketing and Pitching] and FanForce Productions [Film Production]. He also established The Solid State Marketing agency in 2007.
Beginning as a trailer editor and poster designer Danny has since worked across hundreds of award winning Film and TV projects for Filmmakers, Distributors, Sales Agents and Networks. This foundation in marketing led to the launch of ‘The Solid State’ in 2007 and Distributor ‘FanForce Films’ in 2015. Combining non-traditional ‘crowd-sourced’ techniques with traditional releasing, FanForce has since released hundreds of titles films across 45 countries including ‘Embrace’, ‘2040’, ‘That Sugar Film’ and ‘In My Blood It Runs’. FanForce brings together a unique approach to distribution with access to thousands of cinema screens across the world.
Danny has helped develop and pitch projects to Universal PIctures, Netflix and Marvel Studios including Cate Shortland’s ‘Black Widow’, Jen Peedom’s ‘Sherpa’ and Bassam Tariq’s ‘Blade’.
In 2018 Danny established FanForce Productions which is currently in production on a number of feature documentaries aimed at the global market. Danny’s credits include Crushed [2015], Ambrosia [2015], Jaimen Hudson: From Sky to Sea [2021].
The FanForce Group aims to provide an end to end pathway for independent filmmakers to pitch, fund, market and distribute their films to a global audience.