SOLD! WHO BROKE THE AUSTRALIAN DREAM? is the name of one of 2025’s most talked-about impact documentaries. But alongside that film, there’s a huge opportunity to add to the momentum being generated – and avoid the nightmare.
If you’re an organisation doing something about the housing crisis or an Australian upset that your kids will be forever renters, this is your invitation to join a growing coalition of people and organisations who want to see housing treated as homes, not portfolios. Together we are shaping up an impact campaign that will turn rage into reform, massively boost understanding of systemic problems, and give our partners that most powerful of tools for their audiences to rally around; a good story.
This will be no small feat, but to spotlight the issue we have an amazing coalition of impact partners, from Everybody’s Home to the Australia Institute and Housing All Australians – helmed by a top impact team.
SOLD! Who Broke the Australian Dream? distills the problem, but only together can we own the fix. Let’s leverage that broad support from the business and cultural sectors to turn storytelling into systems change.
With a team of award-winning journalists, doco makers, comedians and, ahem, *renters* behind it (Mark Humphries and Evan Williams (ABC, SBS), Bill Code (Al Jazeera, The Guardian), Craig Reucassel (War on Waste, The Chaser), Justine Moyle (Tall Poppy), SOLD! WHO BROKE THE AUSTRALIAN DREAM? will either make you laugh, cry, or demand change. It might make you do all three!
SOLD! WHO BROKE THE AUSTRALIAN DREAM? is a comedic documentary on Binge, Foxtel, and Clickview platforms from July 2025. It uses humour to shine a light on our housing crisis, explores the system which got us here, and platforms the views of people calling for solutions; better conditions for renters, routes to get people into home ownership via ‘supply’ of more sustainably-built housing (including social housing), tax reform and an urgency so far not seen. It will make you laugh, cry, and demand change. It is more than a film — it’s a catalyst for urgent national conversation around Australia’s housing crisis.
