STTOP – Stay Tuned To Our Planet

From our research we know that over 50% of Teens feel helpless, sad or anxious and more than 45% said their feelings about climate change negatively affect their daily life.
Teens are suffering from eco-anxiety. They need an impactful resource that speaks to them in their language and gives them practical actions they can do in their everyday lives.
The global climate crisis constantly headlines news reports and Teens are bombarded with disaster messaging. This can be overwhelming, increasing their eco-anxiety, especially when many teens don’t know where to start or how to affect change.
STTOP works with young eco-warriors to unpack environmental issues and inspire and empower Teens with simple every-day actions that will help reduce eco-anxiety and make a positive impact on the planet.

STTOP will help turn our “eco-worriers” into eco-warriors, showing how positive actions make a difference. Ultimately our aim is to record a reduction in eco anxiety rates among teens and work with partners and allies to build an empowered community of climate-conscious changemakers.

We are building a 12 month Impact Campaign to promote STTOP that engages Partners, Allies and Influencers across the Climate and Youth Mental Health sectors. We are building a robust website with research, resources and additional content for partners and allies, that will include: Individual Episode Discussion Guides, Social Media Kits including Stats and Hacks, Educational Package for Schools, Professional Facilitator Guides, Impact Evaluation Tool

Young people are increasingly using social media as their go-to for information, education, news and connection. In line with high-reach YouTube and TikTok content, STTOP will be fast paced, using graphics and sound fx to create energy & positivity. We’ll use the existing reach of our STTOP Presenter, a celebrity YouTuber (280K) and the established social media reach of our Eco-warriors, partners and allies.

Each STTOP episode calls for a change in behaviour and includes between 1-3 different calls to action that correspond to each episode’s featured eco-warrior and environmental issue. From simple small actions to more significant challenges, STTOP will empower teens bringing them a sense of control and the understanding they have made a positive impact on the planet and their mental health.