UNMUTED

This is a critical moment, we are living through a gender equality crisis. COVID-19 has exacerbated existing gender inequities, with reports of rising violence against women, as well as higher adverse economic impacts caused both by increased unpaid caregiving and the fact that women work in more insecure, low-paid and informal jobs. Women of color, indigenous women and youth face compounded risks and barriers.

The World Economic Forum Global Gender Gap Report 2021 said the COVID-19 pandemic had set back efforts to close the gender gap by a generation. Women will have to wait another 135.6 years to achieve global gender parity.

UNMUTED’s impact campaign will include following elements:

● Discussion Guide:
A comprehensive companion for all 3 episodes, featuring curated discussion questions, impact actions, and dedicated partner spotlight pages on the nonprofits featured in the series.

● Grassroots Screening Tour:
Curated, invitation-only screenings hosted by organizations aligned with the series themes, with support materials to drive dialogue and action in their communities.

● Event Series: Strategic events and panels produced in tandem with key cultural moments and major conferences to amplify the series’ message and connect with high-impact audiences.

We are consulting with a social media expert to develop a social media campaign around each issue with coordinated messaging that can be shared by the platform, celebrity, NGOs and partner affiliates to maximize the reach of the campaign and call to action.

We hold ourselves accountable to lasting and meaningful relationship with the subjects and our NGO partners. Many of our NGO partners came about organically as the relationships with our NGO partners goes beyond filming, we are advocates, supporters, donors, and friends with the individuals who are on the ground everyday making meaningful change. Our hope is that with the docuseries, others will be inspired by their impactful solutions. As part of our structure, we also create short videos to give back to the NGOs partners that they can use for fundraising and/or promotional purposes. So even if someone does not see the series, we can still create change via our NGO partners and creating content for them.

For each issue, we partner with a grassroots non-profit organization who are the boots on the ground dealing firsthand with the social issue. This helps us to understand the issue, all the complexities it involves, as well as introduce us to women brave enough to share their stories. Additionally, through these partnerships, we are able to build a specific impact campaign with clear steps on how other can help.

Whether during a time of crisis or not, those staying connected through the media are bombarded with bad news. Looking at big social issues like climate change, discrimination and poverty can be overwhelming. It can be hard to know where to start and focusing purely on the problem can make it seem insurmountable. We hope to inspire audiences and encourage them to take action by providing them with solutions that are working and a clear roadmap on how to make change.