Laugh Lines

Only 11% of women globally use the word ‘beautiful’ to describe themselves. As a result of unrealistic beauty standards encouraging us to ‘fix this’ and ‘conceal that,’ our current world sees women constantly looking for external sources to make them feel ‘beautiful.’
We are reaching a point In history where women, more than ever, are made to feel ‘less than’ and ‘not enough’ by the constant messaging that we need to change the way we look, In order to ‘be beautiful’. The documentary seeks to challenge this Idea, illuminating that we all have a choice, giving the women we photograph and Interview the power to decide for themselves.

By shedding light on the subconscious habits we may adopt under the weight of modern beauty standards, we can begin to recognize that we have a choice: to follow these pressures or break free from them. When we understand that true beauty and worth come from within—rooted in our vitality, passion, emotions, and love rather than our appearance—we start to see the importance of nurturing these qualities. From this foundation, we can develop our own internal authority, strengthen our sense of self, and feel empowered from within. This deep acceptance diminishes the need to alter, fix, or conform, allowing us to embrace our authentic selves. Laugh Lines seeks to steer us back to the ultimate truth: we are all worthy, beautiful, and capable of profound self-love—it’s just a matter of choosing to see it.

Impact Campaign Goals:
– To bring attention to and identify the subconscious habits that we may indulge in as a result from the pressures and systemic beliefs of society’s beauty ideals.
– To recognise that we have a choice in whether we lean in and adhere to these rigid beauty standards or we confront our insecurities, heal inner wounds and move towards self acceptance.
– To recognise it’s our responsibility to choose our own version of what beauty and self worth means to us.
– To inspire women to develop a deep sense of internal authority and confidence from the inside, so that we can live our lives fearlessly to the fullest potential, knowing we are capable of handling any challenge that may arise.
– To inspire a generation of women who don’t feel the need to alter, change, fix or cover themselves in order to be considered ‘beautiful’ or ‘loved’ or ‘happy,’ because they feel whole, loved and fulfilled from the inside.

Cait has worked as a Freelance Surf and Fashion Photographer for the past 10 years, working with global brands such as Roxy, Ripcurl, Billabong, Cotton On, Lululemon, Contiki and the World Surf League. Cait has an astonishing 90,000+ Instagram followers and passionate fans who are following her journey, providing access and a pathway to audience participation and viral potential. Cait also has direct access to high profile athletes not only in the surf industry but across women’s sport in Australia, as well as remote community relationships and contacts within actress circles overseas. Cait plans to create a ‘movement’ through leveraging her community and her social media following, offering a direct pathway for the film to grow in exposure and popularity throughout it’s development, production and impact campaign.

We want the film to reach a wise and diverse audience, leveraging major film festivals and premiering with Q+A screenings across the country, and ultimately the globe.
We will ask audiences to commit to a pathway of greater self acceptance and self love from within, firstly by:
– Sharing a ‘make-up free’ selfy on their socials using the hashtag #showusyourlaughlines
– Signing up to a ‘make-up free’ portrait session near them – where they can be added to our growing tally (ticker on website) of women who have been photographed as their natural selves
– We will have a photographers pathway in which any photographer can be accredited to host there own ‘make-up free’ sessions for women, also adding to our tally of women who have been photographed as their natural selves
– Download educational information packs for more positive self talk and self love
As well as Impact Activities like:
– A global touring exhibition of the 1000 faces
– A coffee table book of the 1000 faces