Bondi: 7 Minutes That Changed Australia

Antisemitic incidents in Australia have tripled since 8 October 2023. On 14 December 2025, that hatred exploded at Bondi Beach, where 15 people were killed in the worst terror attack in modern Australian history.

Polarisation and shrinking cross-community connection mean many Australians have never heard what Jewish Australians have lived through, or how hate escalates. Other programs have told the story of the massacre. BONDI tells the whole story and gives Australians the tools to respond, because none of us is truly safe until all of us feel safe.

From witnessing hate to knowing how to respond to it: BONDI and its impact campaign will build understanding of the lived antisemitism, strengthen social cohesion and give Australians practical tools to challenge antisemitism, along with all forms of hatred.

• Understand: Hear first-hand what Jewish Australians have lived through since 7 October 2023 – the fear, isolation, cancelling, doxxing and firebombing
• Connect: Create spaces where people can listen and connect across differing viewpoints
• Act: Build the confidence and skills to recognise, challenge and safely respond as an upstander to antisemitism and other forms of hate.

A fractured society hurts us all. None of us is truly safe until ALL of us feel safe.

Over two years, we will take BONDI beyond the broadcast and into the places where Australians learn, work, lead and come together, moving people from watching to understanding, conversation and action:
– Watch & experience: Dedicated screenings in workplaces, councils and community settings alongside the national SBS broadcast, with survivors and film participants bringing the stories from the screen into the room.
– Learn & discuss: Facilitated conversations, Q&As and discussion guides that create space to explore the difficult issues the film raises, while
– Upskill & act: Upstander workshops and practical tools that build the confidence to recognise, challenge and safely respond to antisemitism

Education is a major strand of the campaign. We are developing a curriculum-linked program for secondary schools, including a version of the film suitable for students, study guides and classroom resources, teacher briefings and support, and upstander workshops.

We are deeply embedded inside the Jewish community. Dan Goldberg was editor of the Australian Jewish News 25 years ago (2002-2007), and then Australian correspondent for newspapers in London, New York and Tel Aviv and therefore has remained inside and connected to the Jewish community. Most, but not all, of our team are Jewish and have connections inside the community. We are also well-known to the Chabad of Bondi community via their rabbis.
All up, our access is vast; we have already spoken to more than 100 people, and have secured a sea of archive material – from Bondi and before Bondi – much of which has never been seen or heard before.
We are committed to ensuring this story is told with sensitivity and authenticity. In addition we have gone to great lengths to ensure a professional duty of care plan is not only in place but is activated and used – both by our contributors as well as our crew.

The campaign carries what audiences feel into conversation, learning and action, and our calls to action follow the same journey:
– Watch: Watch BONDI on SBS and SBS On Demand, and host or attend a screening in your school, workplace, council or community.
– Talk: Use our conversation guides to start an honest and informed conversation about the issues the film raises, especially with people who see the world differently.
– Act: Join an upstander workshop and learn how to recognise, challenge and safely respond to antisemitism and other forms of hate.