MR GOODY & THE CARIBS

An Untold Story: Mr Goody & the Caribs is one of the biggest Australian music stories of the 1950s but has never been told. Little is known about the history of Jamaican music in Australia outside reggae. Australians can be proud of the impact, that still lives on in current music trends.
Music brings joy and unites people: This story will bring recognition to the musicians, their families & Jamaican connections. It reminds us of the power of musical collaboration and connection – where melodies & lyrics have served as powerful catalysts for social change.
The power of music to connect and break through prejudice: While Australia was singing to Johnny O’Keefe and Australia’s first people did not yet have suffrage, four Australian musicians went to Jamaica & found their musical community.
Ska music changed Jamaica & brought recognition to its culture and people across the world, and became a cultural phenomenon that captivated young people of all backgrounds and nationalities. Th

This documentary challenges our understanding of the global impact of Australian music and how music creating transcends borders and can unite people with one voice. Throughout history, music has been a powerful catalyst for social change, this documentary will inspire people to see how a leap of musical faith and a quest for adventure can build lasting impact. Celebrating Australia’s involvement in a musical phenomenon that has impacted world music and still lives on influencing artists 80 years later, and continues to attracts audiences globally.

Short term – Interest and joy of music. Increased knowledge about Australian and Jamaican music. Pride in Australian impact through art. Increased knowledge about Australian and Jamaican music. Increased value on the role of music making in society. A celebration of Australia’s involvement in a Jamaican music phenomenom that started 80 years ago, and that continues to influence and attract global audiences,.
Medium term – Increased knowledge of the birth of Jamaican ska. Inspiration for artists to follow their artistic dreams. Increased knowledge of the birth of Jamaican ska. Music connects culture. The role of music in inspiring political change. Increased exchange with the West Indies
Long term – Change in perception on the value of music.
More interest and investment in music making and connecting people to music. Improved conditions for musicians. Increased cross cultural activity.

The producers and directors have long term relations and experience in the documentary/film industry – and will work with their extensive global networks to support the delivery of the project. Drawing on their relationships with international Film Festivals as well as partnerships with Community Broadcasting Sector, Australian Music Vault, National Film and Sound Archive and Music Media. We also have commections governament arts organisations such as Creative Australia and Australian Teachers of Media,who we will get to create a study guide desiged for teacher and students – that will be made available to all members of ATOM, who are from all levels of education as well as screen media industry and the general public.

Our goal is to build connections, awareness and advocacy through multi-platform engagement and events. We will identify the core audiences most likely to engage (music, history, fans of ska & truetone recordings etc) . This will include community & national broadcasters, Australian Music Vault, National Film and Sound Archive, APRA AMCOS membership. It will be a direct to consumer approach through digital media storytelling & targeted partnerships that will amplify the funding story & provide an ongoing call to action.
We will encourage online preview/screenings, Q&A sessions, discussion panels, interactive content and broadcast interviews with the team. We will use behind the scenes footage, unreleased cuts and other information to build anticipation and interest. Targets will be both in Australia, Jamaica and the United Kingdom. A dedicated youtube channel, playlists and other social media will be created to inform activity & maintain interest.