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Development   /  Loretta Farrell

WATCHA DOIN’ TODAY – Documentary

Art is a lifeline accessible to everyone, it’s time to express yourself.


Impact areas





  • DIRECTOR Loretta Farrell

  • PRODUCER Dr Rich Fowler & Loretta Farrell



WATCHA DOIN' TODAY follows Australian artists on their quest to find their way through turbulent times. Using their art as both guide and comforter, they paint an authentic human face on a variety of struggles, both familiar and unique.

We meet 2020 Wynne Prize finalist, Julianne, whose senses are spectacularly reawakened while self-isolating. Amani, a self-taught 2018 Archibald Prize finalist, turns to writing and painting as a way to express her trauma after her father killed her mother. Mikey, newly living with cancer, finds a French artistic partner online. And, actress Emma, whose exploration of TikTok turns her into an LGBTQ sensation and thought-leader.

WATCHA DOIN' TODAY follows the artist up 12 months after they filmed March- June 2020/

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0% funded
  • $250,000.00

  • $0.00

  • November 2021

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Issue Summary

A short summary of the issue the documentary is addressing

Our issue is twofold. Our inner world impacts our outer world. Regardless of our talents, the impact of our turbulent times on mental health and wellbeing brought about by isolation, disconnection and the loss of personal control are recognised but not yet quantified.

While 58% of Australians say the arts have a very big impact on helping us deal with stress, anxiety or depression, we desperately need to be shown a better way. Our creative expression goes beyond the noise of many words, it is expectant and requires contemplation as well as activation. Making something beautiful from the complex or taking the necessary steps to fashion elements of our own inner voice in our outer world, is a singularly giving act that cradles both wellbeing and productivity for us and others.

Arts interventions have long demonstrated proven benefits to mental wellbeing and have the potential to promote mental health among all Australians, WATCHA DOIN' TODAY is our manifesto in story form.


What is the impact vision statement of the documentary?

We want people to connect, be inspired and engage in some form of valued restorative creative expression, despite the circumstances of daily life. Understanding our own and other's creativity invites a judgement-free outlet, leading to a rise in purpose, were releasing and processing emotion can be in direct connection with our own treasured inspiration. These are the days that call for hope, healing and peace of mind, as we gather to improved wellbeing and a better future.


What outcomes does the project hope to achieve from making this documentary?

More inspired art and wellbeing. We would aim for a rise of newly inspired voices that redefine and outweigh any pervading gloomy outlook. Through the lens of creative expression, people find insight into their own unique talents in a way that invites engagement and connection with communities around them. These would include links to online forums, increased attendance in art classes, increased patronage and contribution to exhibitions, a rise in the profile of art and wellbeing community groups and in parent organisations that offer support for emotional, physical, mental needs.


How will this documentary achieve its outcomes?

As an experienced media production house we know content is key. Desired outcomes can be achieved through promotional events, digital forums and public activities that maximise the strategic directions and general mission of the documentary producers, with those of commercial and non-profit sector partners. The films and plethora of related media are designed to be shared via social media funnels specifically targeting advocacy and partner organisations.


How will partnerships with this project help inform the project development?

We are actively hoping to attract potential partnerships from organisations associated in the arts, health-based businesses, philanthropic patrons, advocacy groups and corporates to support the arts and its direct links to mental health and wellbeing.

Audience Engagement and Social Impact

What actions does this project hope for its viewers after seeing this film?

The first vital act would be a passionate response to elevating notions of their own valuable voice which in turn would see people being inspired to create their own artworks, play an instrument, go to a gallery, buy artworks, and, in general, seek greater freedom and peace of mind through creative expression, regardless of recognised talent. We desire people to connect with local communities and services that offer a form of creative expression that activates hope and springboards into better mental health and wellbeing. On connecting, they seek to reach and connect others.

Measurement and Evaluation

What is the projects indicators for success?

Real success is in partnering with communities and organisations that seek to provide pathways to help and wellbeing. Jointly raising awareness of the benefits of creative expression is a significant key to valuing the voice of a healthy society regardless of the times.