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Development   /  Jane Jeffes

War On Slavery

Discovering the ugly truth behind products they use every day, celebrities set out to end the slavery involved.


Impact areas






  • DIRECTOR Jane Jeffes

  • PRODUCER Jane Jeffes & Becky Honey



This project aims to generate people power; to entertain, inform, educate and provide tools and a call to action so audiences can play a part in tackling one of the 21st century’s greatest ills.

Despite being illegal everywhere, 40-45 million people live in slavery. Two thirds in our region. A quarter, children. The largest number of slaves the world has ever seen.

Clothing, footwear, jewellery, make-up, phones, computers, tea, coffee, fruit, agriculture, fishing, construction.. it’s everywhere.

Celebrity talent discover how many men, women and children their First World lifestyles enslave around the world, embarking on a journey to discover the ugly truth behind consumer products they use every day, what is being done to disrupt the business model and what they can do themselves to eradicate slavery.

Like War On Waste, War On Slavery aims to drive the public agenda and inspire action, harnessing people power to create change.

Support this project

1.08% funded
  • $1,000,000.00

  • $10,750.00

  • 5

Minimum amount is $ Maximum amount is $





Anonymous $250.00
Anonymous $200.00
Anonymous $250.00
Jim Roche $50.00
Laura Olsson $10,000.00

Issue Summary

A short summary of the issue the documentary is addressing

The problem: More than 40million people around the world trapped in modern slavery, forced labour and human trafficking. UN targets of 2030 to eradicate it (and 2025 to end child labour affecting a 152million children) mean nothing unless significantly more is done.

Our Contribution: Believing in people power to change attitudes and behaviours of governments, businesses and the broad public, we are developing a documentary/factual tv project and social impact campaign, a solutions-based approach to educate the public around the scale and urgency of the issue and to inspire and equip them to take-action, in particular in regard to the supply chains behind consumer goods we use every day. Working closely with Kevin Hyland, we are also building an international taskforce to lobby governments at G20 level and locally, and running events to mobilise civil society and the wider public.


What is the impact vision statement of the documentary?

To stir up public outrage, urgency and action. Documentary and a noisy impact campaign, supported by celebrity, will amplify and add to work already being done in the sector, joining the dots to create and harness a people power movement focussed on prevention, cure and driving change. People power has effected lasting change on issues like plastic and climate change, moving public behaviours and holding governments and businesses to account. War On Slavery moves the spotlight to people.


What outcomes does the project hope to achieve from making this documentary?

Our aim is to inform, inspire, instigate; educate, empower, enable. To create a noisy project bringing this abhorrent crime out of the shadows so no-one can say they did not know or could do nothing about it. For the widest number of people to understand that if we don’t act, don’t take responsibility and continue to benefit from the exploitation of others, we are complicit. An investigation and mission sitting between Michael Moore, An Inconvenient Truth, War On Waste and the accessibility and primetime celebrity attraction of Who Do You Think You Are?, its success may be measured initially by ratings, sales, festival screenings, coverage in third party media and noise in political, financial and business circles.


How will this documentary achieve its outcomes?

Our strategy, collaborating with existing social justice and anti-slavery organisations and consumer brands, will pool resources and join the dots across existing networks and communities of practice and interest to maximise profile, reach and impact on multiple platforms. In partnership with existing anti-slavery organisations, we will measure levels of political interest and engagement, and changes in public understanding, attitudes and action on modern slavery in all its forms. Petitions will lobby for change. A newsletter will keep warriors up-dated. Twitter, Facebook, Instagram will be used as platforms to share warrior/change-maker stories and experiences with hash-tags.


How will partnerships with this project help inform the project development?

Working in partnership with existing anti-slavery organisations, we will measure levels of political interest and engagement, and changes in public understanding, attitudes and action on modern slavery in all its forms. Our aim is to avoid duplicating existing work rather to ventilate and amplify it, placing it firmly front and centre in public consciousness as well as government, business and finance sectors.

Audience Engagement and Social Impact

What actions does this project hope for its viewers after seeing this film?

Through empowerment, we aim to mobilise the public not simply into ethical buying habits but to exercise their First World privilege and demand that governments and businesses act responsibly in their work practice and financial transactions, and no tax payers’ money funds modern slavery. We plan to hold governments to account, going as far as the OECD and G20 which controls 80% of the world’s economy. The series will impart an understanding of political process and power by tackling it head on. We will encourage viewers to engage with G20 engagement groups and international organisations such as the ILO and International Trade Union Confederation who are already interested in this project through petitions and writing to relevant government officials. The same approach to be taken to business and finance sectors, naming and shaming bad practice and celebrating good practice and developments.

Measurement and Evaluation

What is the projects indicators for success?

The impact campaign is the project and not a bolt on to story-telling; the journey of each celebrity a mission to create impact themselves, hold the major players to account, and provide a vision and roadmap for what could be. Our aim is to recruit celebrity ambassadors to rally an army of game-changers and warriors, equipped to ‘take arms against a sea of troubles…’. Success can be measured by the number of celebrities we recruit, their profile, social media reach and engagement; then by the take-up of resources and toolkits, visits to websites, re-directions to other anti-slavery sites and resources, social media likes and shares, signatures to petitions, enrolments in school programs… international interest in the format and impact campaign.