TRIPLE EFFECT is an observational documentary that explores identity, love and relationships of the carers who give up their dreams to care for those they love. Their patients are their nearest and dearest who suffer from PTSD as a result of trauma incurred in their work in the triple zero services of Fire, Ambulance and Police, and the Australian Defence Force. Who cares for the Carers? Follow us through an exploration of 3 individuals who are now reawakening their dreams. Join them as they find ways forward to love, to care and still be free to find their identity and fulfil their own needs.
A short summary of the issue the documentary is addressing
Our goal is to increase awareness of some of the everyday issues and challenges faced by 2.6 million Australian caregivers and their families; as well as highlight the services, community awareness activities and quality programs available.
What is the impact vision statement of the documentary?
Seeding Time Pictures and their impact partners will work together on the “Triple Effect – Who Cares for the Carer?” Marketing Plan and impact campaign for Carers Week 2019.
We will call on members of the general public to get involved through social media and start a conversation about self-care – using the theme “Who Cares for the Carer?” People will encourage friends, neighbours and family members who may need to focus on self-care to take time out to ‘paint the roses’ and try art classes.
What outcomes does the project hope to achieve from making this documentary?
We aim to start conversations and create a buzz on social media, Facebook and Instagram, #WhoCaresForTheCarer and include competitions for art classes and art prizes, as well as opportunities to win tickets to attend Q&A community screenings of "Triple Effect - Who Cares for the Carer?" documentary. Carers Qld have interviewed the Producer, Kym Melzer and the film participants, Kate Tonacia, Cathy Sadler and Kim Hodge who are all caregivers and will appear in a feature article June 2019 edition of Carers Qld Magazine. Further,
• “Triple Effect – Who Cares for the Carer” documentary will be submitted to international film festivals during the period of 2019 – 2020.
• The trailer link of “Triple Effect – Who Cares for the Carer” documentary will be used for promotional purposes including the feature in the Carer Magazines.
How will partnerships with this project help inform the project development?
Seeding Time Pictures have partnered with Carers Queensland, Carers NT, Carers NSW, Carers Tasmania and Carers Australia and are in the process of developing a Marketing Plan for Carers Week October 2019. We are interested in partnering with organisations working with Carers, Mental Health and Arts.
Audience Engagement and Social Impact
What actions does this project hope for its viewers after seeing this film?
We hope those who are suffering, those who care for loved ones and the wider community will recognise the benefits of caregivers taking time out. We want carers to join creative arts community programs or at the very least to take time out for self-care.
Measurement and Evaluation
What is the projects indicators for success?
Our Social media page analytics will show quantitative metrics of 'likes' and 'comments' for our competitions for art classes, art prizes, as well as opportunities to win tickets to attend Q&A community screenings of "Triple Effect - Who Cares for the Carer?" documentary. Ticket sales measure community audience attendance. Impact partners can measure impact from the increase of interest in their organisations and activity generated on their social media platforms.