MIRROR MIRROR explores the societal crisis of body image dissatisfaction and the pervasive and manipulative trillion-dollar industries that profit from it. Body dissatisfaction is now a global health crisis. But we’re not born to hate our bodies, it’s a learned behaviour - and this means it can be unlearned.
The inspiration for this documentary came from Todd’s own struggle as a father. He recently asked his youngest daughter Jet (10), "Would you rather be SMART or GOOD LOOKING?" To his surprise she said, "all my friends would say good looking. Two of them are on diets." It turns out, nearly one in four children under the age of 10 say they would rather be 'good looking’ than 'smart’.
Body image is a serious problem that is literally killing us. Unfortunately, it's a problem Todd had spent 15 years in a previous advertising career helping to create. This gives him a unique perspective as he strives to answer: why are we so dissatisfied with how we look and what can we do about it?