Climate change has fundamentally impacted and changed the lives of farmers in Australia. Listen to the stories of how 5 different farmers each deal with climate change and how they create a positive alternative. Each of them shares their personal experiences, provides solutions to create a sustainable food industry and people’s diet. The Positive Alternative provides both dramatic yet inspiring stories about how little changes can create big positive impact on our lives, on climate change and the world at large.
BEHIND THE SCENES
BEHIND THE SCENES
BEHIND THE SCENES
BEHIND THE SCENES
A short summary of the issue the documentary is addressing
Climate change has a devastating effect on farmland globally - and so our food system. But climate change is a shared problem. The Positive Alternative features Australian farmers whose farms and lives are fundamentally impacted by changing climate conditions. Yet provide sustainable products and inspiring solutions.
What is the impact vision statement of the documentary?
Making climate change a shared problem. From farm to fork.
What outcomes does the project hope to achieve from making this documentary?
Our impact on your focus areas:
• Build the movement – The Positive Alternative is a documentary series that unifies and stimulates our collective strength and calls for individual change.
• Change the story – We build urgency for stronger action, led by our ambassador and spokesperson Dr. Anika Molesworth, supported by 4 farmers for climate action. Each farmer story is dedicated to one specific topic: sustainable diets, food waste, sustainable production, sustainable meat, sustainable fish. Each farmer shares how they are personally impacted by the effects of climate change, explains how they fight for the positive alternative and gives simple and concrete tips and tools on how to eat for a climate stable planet.
• Shift the money – Farmers manage the basic building block of life, the soil. With a direct effect on nutrients, biodiversity, water, food, energy, community and economy. But it is the consumer that equips farmers with the capacity to make change.
How will this documentary achieve its outcomes?
We believe brands, organisations and people need to take their responsibility now and collectively steer in the direction of positive change. We love the fact that WaterBear Network facilitates empowering stories and gives the opportunity to act, to bridge the gap between watching and doing. We believe we strive for the same purpose: through powerful storytelling, allow global audiences to engage with our planet and drive action to make positive change for the future. Therefore we believe WaterBear is the perfect platform to distribute our documentaries. Simultaneously we are pitching the documentary series at other distributers.
We have big ambitions for The Positive Alternative, we want to create a podcast, publish interviews with background stories of the farmers. We want to create a Positive Alternative TEDX talk. Also we will reach out to influencers who are advocating for climate action to share our documentary series and movement.
How will partnerships with this project help inform the project development?
Krista Singleton-Cambage (Head of Climate Food security at WWF Australia) supports this project with her expertise and overall messaging.
Dr. Anika Molesworth (Spokesperson The Positive Alternative, Outback sheep farmer, founder of Farmers for Climate Action, Gouverneur of WWF Australia) supports the project with her network, knowledge and advice.
Farmers for Climate Action, in supporting the project with connecting us to farmers, graziers and agriculturalists who lead climate solutions on their farm. FCA supports people to advocate together so we can influence the sector and the government to implement climate policies that reduce pollution and benefit rural communities.
WaterBear Network the first interactive streaming platform dedicated to the future of our planet that provides access to award-winning and inspirational content that empowers members to dive deeper, learn more and take action.
Audience Engagement and Social Impact
What actions does this project hope for its viewers after seeing this film?
Our aim is to make viewers feel empowered to help tackle climate change. We hope to create more discussion about focussing on the solutions to tackle climate change in the general public and media. Seek to mobilise the younger and older generation to this cause to change their behaviour in their kitchen.
Measurement and Evaluation
What is the projects indicators for success?
The amount of views, shares and click via the WaterBear platform.
Increased mainstream media coverage on how we can all work together to choose the positive alternative to climate change, to mitigate the effects of climate change. More sophisticated understanding of what effects climate change has on our farmlands and our food and why sustainable farming practices are key to a more vibrant future. But also why it's crucial to support the farmers who are practicing sustainable techniques by buying their product.
Measuring the number of impact screenings, the take up by schools, educational institutions and general viewer numbers on multiple platforms. Raise this issue to the attention of more Global NGOs and agencies (We are already on WWF's radar).