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Development   /  Tamara DiMattina

THE NEW JONESES – ROAD TRIP

The New Joneses Road Trip - The Race is ON to save the planet.

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Impact areas

ENVIRONMENT

Crew

  • DIRECTOR Tamara DiMattina

  • PRODUCER Tamara DiMattina

Synopsis

DURATION: 70 MINUTES

What do Hollywood actor, Yael Stone, cooking-champion, Nat’s What I Reckon + screen legend, Stephen Curry have to do with climate change? They’re on board THE NEW JONESES ROAD TRIP. The digi-doco series shows simple stuff we can do at home to be part of the solution.

When Nat’s heard Yael gave up her green card to lighten her carbon footprint, Nat wanted to know how to lighten his.
Yael suggests a road-trip.
Nat enlists Slatts Everyday (thrash-band, King Parrot) to take up the mission to meet the peeps doing good and share how we can all get onboard.

In the ten part mini-digital series (short to meet people's attention spans), Slatts hits the road in a 100% electric vehicle.
From Gippsland cattle-country, to 100% renewable-energy-powered Tassie, hipster Brunswick, to Broken Hill’s dusty-red outback, each episode introduces a new hero, a different part of Australia + a call to action for Nat’s ‘n’ Slatts.

All episodes of season #1 can be seen at thenewjoneses.com

This summer (2022) Slatts is hitting the road again for season 2.

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Issue Summary

A short summary of the issue the documentary is addressing

Climate change.

Impact

What is the impact vision statement of the documentary?

For more than a decade, The New Joneses have been taking green from mungbean to mainstream. Their covid pivot - The Road Trip - put their simple, climate calls-to-action in everyone's hands.

Outcomes

What outcomes does the project hope to achieve from making this documentary?

The ten episodes of The New Joneses Road Trip are matched to SDGs. Each episodes "brings it home" with a simple call to action from the episode hero as to what viewers at home can do to be part of the solution.

Activities

How will this documentary achieve its outcomes?

With more than a decade of awarded expertise in climate communications, the director behind the documentary has a proven track record. The New Joneses will continue to engage a groundswell of climate action with clear, engaging communications, attracting new participants in sustainable living and climate action.

Stakeholders

How will partnerships with this project help inform the project development?

The New Joneses has partnered with like minded business to fund and increase their impact for a decade.
These partners have no editorial impact on the content of the films. They help with funding and distributing the content through their communication channels.

Audience Engagement and Social Impact

What actions does this project hope for its viewers after seeing this film?

Each of our mini docos has one call to action, all matched to the UN SDGs. Actions include: Seek Indigenous Wisdom, Educate Girls (donate), Plant a Tree, Eat More Veg, Electrify everything, Eliminate Food Waste, Buy Less Stuff etc.

Measurement and Evaluation

What is the projects indicators for success?

Indicators for success are large viewing numbers. Strong media coverage. Strong engagement with schools, councils and small businesses to 'DO THE THINGS'.
We will know we've achieved our impact vision when the behaviours we're promoting are second nature.