THE NEW JONESES – ROAD TRIP

Climate change.

For more than a decade, The New Joneses have been taking green from mungbean to mainstream. Their covid pivot - The Road Trip - put their simple, climate calls-to-action in everyone's hands.

The ten episodes of The New Joneses Road Trip are matched to SDGs. Each episodes "brings it home" with a simple call to action from the episode hero as to what viewers at home can do to be part of the solution.

With more than a decade of awarded expertise in climate communications, the director behind the documentary has a proven track record. The New Joneses will continue to engage a groundswell of climate action with clear, engaging communications, attracting new participants in sustainable living and climate action.

The New Joneses has partnered with like minded business to fund and increase their impact for a decade.
These partners have no editorial impact on the content of the films. They help with funding and distributing the content through their communication channels.

Each of our mini docos has one call to action, all matched to the UN SDGs. Actions include: Seek Indigenous Wisdom, Educate Girls (donate), Plant a Tree, Eat More Veg, Electrify everything, Eliminate Food Waste, Buy Less Stuff etc.

Indicators for success are large viewing numbers. Strong media coverage. Strong engagement with schools, councils and small businesses to 'DO THE THINGS'.
We will know we've achieved our impact vision when the behaviours we're promoting are second nature.