The Invisible Woman is a documentary series aiming to educate and empower women of all ages to fight for gender and age equity through sharing the personal experiences of Australian women while contrasting them with current research.
A short summary of the issue the documentary is addressing
Regardless of background, once a woman hits 50 her access to opportunity is limited. She works less, earns less, feels less included in society and is more at risk of homelessness and adverse mental and physical health issues.
The Invisible Woman is a research and community informed docu-series featuring diverse women from across Australia. Each episode will highlight interviews with different communities of women including carers and mothers, refugees and migrants, frontline workers, and LGBTIQ+ women.
What is the impact vision statement of the documentary?
Just Gold’s vision is to contribute to a world where everyone has equal access to opportunity. Through "The Invisible Woman" we work to end gender and age inequity by providing women in their 30s with the knowledge to make informed decisions, women in their 40s the connections to find meaningful employment and women in their 50s the tools to exit social isolation.
What outcomes does the project hope to achieve from making this documentary?
• Create a pathway to exit social isolation
• 20+ businesses’ commit to action for gender and age equity (pilot project in City of Melbourne)
• Increased awareness of women’s issues as they age
• Increased intergenerational understanding
• Increased knowledge and skills as women take part in training and networking events
• Women begin to feel safer to voice their concerns in the workplace
• Reduced feelings of social exclusion
• Women plan a financially secure future
• Increased awareness of risks of ageism in women -40
• Increased opportunities for women 50+ to re-enter or enter the workforce
• Increased participation of women 50+ in community activities
• Increased confidence in women
• Reduced rates of women 50+ being at risk of homelessness
• Businesses are accommodating women’s needs in policy
• Gender pay gap decreases
How will this documentary achieve its outcomes?
TIW will achieve its outcomes through raising awareness, increasing visibility of diverse women on screen, partnerships with businesses, and the supporting initiatives around this production (networking events, community consultations).
TIW documentary is part of a program we are delivering over 3 years featuring:
• Partnerships- city and businesses will be able to create organisational change for women with our education and resources
• Workshops/upskilling events
• Network building
• Research- we are partnering with universities, offering paid internships to women to break the cycle of disadvantage.
• EDM- providing resources and connection via mailing list.
• Social media- providing connection and resources, fostering an online community where women can share their experiences and help each other out of isolation
How will partnerships with this project help inform the project development?
City of Melbourne Social Partnership 2021-2031
We are partnering with the Ageing and Inclusion team to share networks, knowledge and resources regarding women in the city.
We have relationships with RMIT and The University of Adelaide to provide research informed recommendations in the ageing, gender, and women’s health areas.
Social Sector Involvement-
We have partnered with Good Shepherd Australia New Zealand to deliver up to date research on the topic as well as utilise best the leading NGOs women's specific programs and initiatives.
This project is overseen by an expert reference group of women from different sectors and experiences to ensure diversity of thought.
Audience Engagement and Social Impact
What actions does this project hope for its viewers after seeing this film?
1. Businesses/ Council, commit to incorporating better working arrangements for women, including paid super on maternity leave, flexible work hours etc.
2. Women 50+, reach out to other women share their experiences and reconnect socially. Like and share content on TIW socials
3. Women -50, reconsider their future plans, speak to employers about gender pay gap. Like and share content on TIW socials
Measurement and Evaluation
What is the projects indicators for success?
Success will be indicated through information collected the following ways:
• A Theory of Change has been developed for this project that will lead our impact measurement activities. This is currently tested by our reference group.
In detail our measuring system includes
• Follow up survey of community consultation participants
• Online survey of documentary audience
• Stakeholder surveys (including participating businesses and LGAs or Government).