The Children in the Pictures

The UN estimates that over 750,000 people are accessing child abuse images every second. The world of the abuse is secretive, seductive and successful. There is no platform where they do not exist. But at the heart of every image is a child- the most vulnerable members of our society. And this crime type shows no sign of slowing down. We aim to show the scale of the crime and what we all must do as a society to identify and rescue the children in the pictures.

We aim to bring a subject long kept in the dark into the light. We aim to show that this issues transcends crime and is about the way we use technology. The issues dealt with are issues that effect the growth and stability of society as the Internet spreads to more and more areas globally and carries with it ideas and behaviours that are not always beneficial.

The Children In the Pictures will carry the message of hope and promote citizen activism. Audiences will learn how we can all make a profound contribution to keeping our children safe. Our goals are to bring the issue into global mainstream consciousness; develop educational tools to reach schools, parents, victims and the families of victims and offenders; and promote community participation by providing a mechanism to enable any citizen to donate to the evolving tech that is vital in the process of identification and rescue of children.

However capacity to reach the broadest possible audience for a documentary and for the issues it raises the result from the million dollar grant that we have for the impact campaign. Education on the exact nature of the issues. Activism in changing definitions and legislation around the distribution of child abuse material. Promotion of initiatives where citizens can show support by donating to the technology used in investigations. Lobbying of media companies and telcos to protect the right of a child.

We are working with the elite in law enforcement and NGO's in this space. We have forged a partnership with the federal police and their new national centre to gather information and launch impact campaign
Additionally we are partnering with Entertainment for Change (EFC) whose sole responsibility is to manage the milestones of the impact campaign.

The audience will come away feeling that there is hope in the world bey seeing those that devote their lives to the cause and will be able to assist in their own way.
We hope that parents will encourage internet hygiene in their children to lessen the threat of them becoming victims. Children themselves will learn how to identify potential threats to their safety.

Our impact campaign has four interlinked and reinforcing objectives, outlined on the following pages. In summary they are:
• Increasing Public Awareness;
• Removing Barriers to Identify Victims;
• Build a National Dialogue; and
• Strategic Media Education.