Storm In A Teacup

Someone in the world develops Dementia every 3 seconds. It is estimated that by 2030, 75 million people will be suffering from this insidious disease.
Dementia is the second leading cause of death of Australians contributing to 5.4% of all deaths in males and 10.6% of all deaths in females each year.
Shockingly, in 2016 dementia became the leading cause of death among Australian females, surpassing heart disease which has been the leading cause of death for both males and females since the early 20th century. Females account for 64.4% of all dementia related deaths.

The stigma associated with Alzheimer’s is still very much in existence and there is much to do in terms of creating more universal understanding and in creating appropriate care supports.

Despite 280 new cases of Dementia in Australia every day, there is still more we need to do in terms of raising awareness, finding a cure, understanding the illness and the unique situations families are presented with.
I hope this film shines a spotlight on the disease, helping people to understand more about it and in turn raises awareness about some of the key issues associated with it.

To raise awareness and lobby for further funds for research as one million Australians will have Alzheimer’s by 2050 without a significant medical breakthrough.

It will commence with the scheduled screenings followed up by the campaign which is still being strategised.

We have relationships with Dementia Australia and Australian Alzheimer's Research Foundation. We are liaising with them as we plan our campaign so we are all moving in the same direction.

To highlight that Dementia is prevalent in Australia, more funding is required for research and that measures can be taken to delay or prevent the onset of Dementia.

Numbers of viewers watching the program will assist our objectives along with an increase in research funding and a decrease in Dementia sufferers.