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Development   /  Colette Beaudry

Shark-Proof Sea

If you had all the facts, would you want a world without sharks? Not if Madi can help it.

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Impact areas

ENVIRONMENT

HUMAN RIGHTS & SOCIAL JUSTICE

WOMEN & GIRLS

YOUTH & EDUCATION

Crew

  • DIRECTOR Adam Geiger

  • PRODUCER Sally Browning

Synopsis

DURATION: 70 MINUTES

Growing up on Australia’s Great Barrier Reef, sharks were Madi’s family. But even at 14 years old, Madi had noticed a decline in shark populations everywhere she went.
As part of a new generation of millennial activists, Madi is a fighter determined to turn impossible dreams into reality. Her cause is her life.

The real enemy is fear. Trying to ‘Shark-Proof’ the ocean for our safety is as outdated and futile as Australia’s once famous Rabbit-Proof Fence. To decrease the hundreds of millions of sharks killed each year Madi must flip the stigma and teach people to love so that others will join her in her fight to protect sharks.

As she travels around the world, Madi works with daring scientists proving sharks’ connection to climate change, and it is here she has an epiphany. She risks life, limb and arrest to help shark fishermen become shark tour operators instead. Madi will show the value of live sharks over dead ones, change minds, and help save the planet -- one shark at a time

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  • $500,000.00

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  • April 2019

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Issue Summary

A short summary of the issue the documentary is addressing

Every year over 100 million sharks are killed world-wide. Our film will reveal new science linking sharks to climate change and their role in keeping our reefs and oceans healthy and thriving.

As a society, we choose to ‘protect’ humans from sharks through attacking and killing them. The main issue here is fear. Movies like ‘Jaws’ and more recently ‘The Meg’ paint sharks as the villains of the sea, poised to kill the second you enter the water. Madi has dedicated her life to flipping this stigma, and teaching people around the world how wrong this perception is.

In showing the value of sharks to marine ecosystems and how these beneficial ecosystems can be created and help communities, we would hopefully encourage people to protect sharks.

Impact

What is the impact vision statement of the documentary?

Our vision in making this film is to educate people both locally and globally about how destructive shark nets and other shark culling measures are. Sharks are not the blood thirsty villains we have been taught to fear, but play an important part in the ecology of our oceans.

We aim to inform and educate viewers to pave the way forward for meaningful legislative and philosophical change.

Outcomes

What outcomes does the project hope to achieve from making this documentary?

The main outcome that we are hoping to achieve is a global shift in mentality of people towards these apex predators through entertaining, multi-platform, Millenial-targeted, must-see education.
Presently as a society we choose to ‘protect' humans from sharks through attacking and killing them. In showing the value of sharks to marine ecosystems and how these beneficial ecosystems can be created and help communities, we aim to encourage people to protect sharks. This would inspire people to put pressure on governments and their shark-related policies; like the policy currently under review to lift protection of Great White Sharks in Australia.

We aim to inform and educate viewers and pave the way for legislative and philosophical change. We also aim to improve eco-tourism, as shown with Madi’s existing mission that offer an alternative, long term sustainable income to economically vulnerable communities.

Stakeholders

How will partnerships with this project help inform the project development?

We are looking for help to find these crucial partnerships.

Audience Engagement and Social Impact

What actions does this project hope for its viewers after seeing this film?

We hope to spread awareness and teach people that the health of our oceans start at the top of its ecosystem: sharks. We hope that by working with schools, universities, museums, local organisations, and shark fisheries, we can change the way people view sharks so that they want to protect them.

This would happen through changing the way we educate our children, to protect sharks rather than fearing them. Encouraging communities to fight for changes to their local policies. Helping demonstrate to shark fishing communities that a change to eco-tourism will benefit the health of their local oceans and help them financially. And finally creating channels by which people can communicate about sharks, and ignite conversation about the way we currently treat an apex predator that deserves our protection.

Measurement and Evaluation

What is the projects indicators for success?

The measurement of the impact of this film is when people both locally and globally are aware of how destructive shark nets and other shark culling measures are, so push to make changes around the way the governments go about “shark–proofing” our oceans. As with Blackfish, we aim to inform and educate viewers and pave the way for legislative and philosophical change. Another measurement is through the increase of shark eco tourism, as shown with Madi’s existing mission that offer an alternative, long term sustainable income to economically vulnerable communities.

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