As a species we are fast becoming driven by the ‘consumer class’ and every step we take in the name of progress and globalisation connects our infinite number of environmental problems to us as the direct cause but there are a few members of the human race attempting to change our course of destruction.
Humans are dismantling and disrupting natural ecosystems around the globe and changing Earth’s climate. Over the past 50 years, actions like farming, logging, hunting, development and global commerce have caused record losses of species on land and at sea. Animals, birds and reptiles are disappearing tens to hundreds of times faster than the natural rate of extinction over the past 10 million years.
Our insatiable appetite for resources which we incessantly take without remorse to satisfy our consumerist addiction is putting pressure on our precious wildlife and its habitats. Plastics, e-waste, landfill, deforestation, land development, fossil fuels, industrialised agriculture are all examples of the tremors disrupting our planet’s existence and threatening our wildlife. Climate change now being the biggest impending threat to the existence of many species, the recent devastation of the recent Australian and Victorian bushfires where an estimation of over one billion animals died as a result weighing in heavily on
the one million species already facing extinction and only exacerbating the future dangers of our planet.
Nevertheless there are a group of people out there representing scientists, ecologists, conservationists, national park workers, veterinarians, animal rescue specialists and a host of other professions dedicated to saving our animals from the brink of extinction. We aim to profile them, their work and dedication to pushing back the never ending tide consumerism.
Our ask at the end of each episode and enacting change is the catalyst. It is time we
change our ways for the sake of wildlife before they become another expressionless face in the museum.
BEHIND THE SCENES
A short summary of the issue the documentary is addressing
Each self-contained episode will involve Stu Cochrane visiting an organisation
or individual that is heavily focused and working on the preservation of a
species that is endangered. The episodes are meant to reflect not only a
learning experience for Stu but give the audience the feeling of going on this
adventure of discovery with him to inspire them to join the campaign to stop the
§ Stu will follow the contributors highlighting their in the field work with the
species. This will be done in an observational documentary style to capture the
moment, the urgency of the work and the fragility of the species existence.
During this part of the filming Stu will engage in conversation with the
contributor (s) to highlight the dedication and emotion attached to their mission
and work. If possible high standard wildlife footage of the species will also be
taken at this time of the species in their native environment and /or being
What is the impact vision statement of the documentary?
Our mission with each of these episodes is to profile the vital organisations and people on the frontline that need support to continue their work. We want our audience to know what’s at stake, see the species in the natural environment and see why we threaten their existence. We want our audience to question why on one hand we love our native species and on the other whether consciously or unconsciously we choose to threaten their lives with our actions.
What outcomes does the project hope to achieve from making this documentary?
By giving our audience the ability to help endangered and vulnerable species by donating to the cause, being involved in an organisational activity or by changing your ways at a consumer level
How will this documentary achieve its outcomes?
Being distributed by Big Media, we have the reach to take this project internationally and build a large following to help bring change to the species that require it.
How will partnerships with this project help inform the project development?
We are continually monitoring conservation programs to ensure we are covering the right topics and areas that our audience can align themselves with.
Audience Engagement and Social Impact
What actions does this project hope for its viewers after seeing this film?
We ask our audience to be involved in the show through a call to arms or action and that is either donating directly, being involved in the organisation we are highlighting or by changing your ways at a consumer level.
Measurement and Evaluation
What is the projects indicators for success?
The indicators for success will be that our audience are engaged in the conservation efforts that are being highlighted on the screen. For us the film makers success would be measured on the amount of episodes produced and for the show itself success would be community recognizing that we have opened the link to them being able to be involved.