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Production   /  Holly Trueman


Two BMX World Champions, One Brutal Fairytale


Impact areas





  • DIRECTOR Serge Ou

  • PRODUCER Holly Trueman and William Ward



RIDE is the adrenaline fuelled, tragedy laced, inspiring journey of two of the world’s top BMX riders.

BMX is extreme. Every race is a dance with danger. Crashes are common and injuries are brutal. The best riders have supreme physical ability combined with the rare mental capacity to use fear to their advantage. This film tracks the lives and careers of Sam and Alise Willoughby, two world champions who fall in love and conquer the world of BMX. Then a training accident leaves Sam a tetraplegic and takes away everything they have known. RIDE paints a bold picture of re-invention in the world of disability, and what makes true champions and astonishing human beings, both on and off the track.

An inspiring story about ability, disability, love and redemption.

Support this project

20.24% funded
  • $500,000.00

  • $101,200.00

  • 5

Minimum amount is $ Maximum amount is $





James Pentony $50.00
Michael & Helen Payten $1,000.00
Lucie Hassall $50.00
Leigh Donovan $100.00
Bursty (Offline Donation) $100,000.00

Issue Summary

A short summary of the issue the documentary is addressing

Millions of people will experience an event that alters their life forever.

Sam Willoughby, world champion BMX rider, had his life shattered after a training accident left him a tetraplegic. He has had a very public struggle confronting the overwhelming mental and physical challenges that forced him to re-evaluate his identity. It has compelled him to move from an inwardly focused elite athlete to someone who now projects his energies outwardly. Supporting his life partner, Alise, to become the best BMX rider in the world.

The film will promote Sam’s advocacy for disability awareness, and be a catalyst for decoding the myths of disability, and increase understanding regardless of your personal challenges and create change.

This film will be a catalyst for understanding, regardless of your personal challenges, you can overcome adversity and realign your importance in the world.


What is the impact vision statement of the documentary?

RIDE strives to be more than a sport documentary - we want to help make a difference for those that suffer spinal injuries and live with a disability, shine a light on the physical and mental challenges after traumatic injuries and change the conversation and approach in our communities that enables people with disabilities gain confidence, fulfil their potential and achieve their dreams.


What outcomes does the project hope to achieve from making this documentary?

There are two key aims of this film. Firstly, to raise awareness of disability and sports injury, and secondly to provide an inspiring narrative about overcoming hardship. We hope that by sharing this story our viewers will challenge their preconceived ideas about disability and it’s perceived limits. We strive to inspire inclusivity and engagement with the disabled community by supporting disability advocacy groups. This ideally would aid changes in public policy to benefit those living with disability.
We also aim to empower young people with this story of overcoming hardship, providing inspiration for the next generation. Working with schools through the film’s education resources, we hope to foster discussions about resilience and commanding fear, both in a sports setting and in other parts of life. We hope this leads to increased awareness around sport and mental health.


How will this documentary achieve its outcomes?

We want our viewers to start a dialogue within their own networks - to challenge their preconceived ideas about disability and look to support those living with a disability in their community. We hope to achieve this through:
- Special screening with appearance/video message from key talent Sam and Alise Willoughby
- Screenings in partnership with disability advocacy groups
- The development of educational resources including study guides/ teaching
- Screenings in partnership with schools to accompany educational resources


How will partnerships with this project help inform the project development?

ParaQuad SA are partnering with the film to help raise awareness of the PQSA and the work they do, empowering and supporting those in SA with Spinal Cord injuries, and being a strong voice of advocacy and better awareness.

● PQSA become the official Australian charity beneficiary of Ride the Film and viewers will be encouraged to donate to PQSA or a related fund – ‘to help continue the vision of Sam and Alise, you can support PQSA in Australia who provide much needed support for those with Spinal Cord injuries’
● PQSA to use the documentary for training / awareness raising

Bursty are also partnering with WildBear to produce the film.

Audience Engagement and Social Impact

What actions does this project hope for its viewers after seeing this film?

1. Continue to educate themselves on issues faced by people living with a disability
2. Start a dialogue within their own networks and foster discussions around supporting people with disabilities in their own communities
3. Inspire the younger generation by using the educational resources as a jumping-off point for discussions about disability and mental health in schools

Measurement and Evaluation

What is the projects indicators for success?

- Theatrical screenings and community lead screenings at indoor and outdoor community spaces, educational institutions and other sectors
- Video on demand views through suitable online platform(s)
- Successful application to national and international film festivals
- Generation of social media activity
- Increased discussion and understanding of the challenges faced by people
living with a disability
- Increased engagement with disability advocacy groups