Images are captured and shared at a rate never imagined possible a few years ago.
With researchers estimating 1.4 trillion images were taken in 2021, digital cameras and social media have afforded us unparalleled opportunities to connect – and completely transformed our relationship to culture and ourselves.
In just 20 years, our image culture has evolved from an analog model where a small group communicate images en masse - to a digital one, where inexpensive mobile phones, video cameras and social media empower everyone to become a one-stop creator and publisher.
And yet, amidst this democratisation of technology, the value of an image has diminished. Everyday social media users grow increasingly disenchanted. Never before have the private lives and data of individuals been so heavily monetised by enterprises, and many experts attribute rises in mental illnesses to social media use.
Surprisingly, a new wave of photographers and filmmakers is emerging, where analog film capture is their hallmark. In this era of instantaneous gratification and digital media, why are people attracted to something slow and physical? Is analog tech a reaction to the digital world – or maybe is it the antidote?
In REVIVAL, we'll plumb the depths of this modern conundrum, through the lens of photographers and filmmakers who are embracing analog, across 35mm, super8 and other formats. We’ll interview creatives, labs, industry and psychologists to uncover what's at the heart of this growing phenomenon.
A dedicated subculture of established pros, social media influencers and millennials are leading a growing fanbase of analog film.
REVIVAL follows a diverse range of artists as they create new work on film, exploring the themes of ‘technology and progress’ and asking is newer always better? And yet, this isn't just about an artistic revival – much deeper than that, it ponders the revival of our entire image culture.