Regenerate Australia is a multi-phase project seeking to identify, scale and replicate regenerative, community-led solutions for a cleaner, fairer and regenerative recovery from last summer’s catastrophic bushfires and the COVID-19 pandemic.
Over the past 2 months we have been listening to rural and urban Australians across a range of ages, ethnicities, socio-economic backgrounds and political persuasions. Social research agency Sentio were commissioned to conduct in-depth interviews, small focus groups and town hall discussions with the people and communities with most at stake, and the most to contribute to, regenerating Australia.
They have bravely shared their experiences of the past 10 months but more importantly, shared their hopes and dreams of an improved Australia that could emerge from this moment. Amongst their frustrations with decision makers, their anger at the mismanagement of landscapes and the sadness of all that has been lost, their united catch cry is a yearning for empowered and reinvigorated communities.
Drawing on key insights from the listening campaign, we have developed a short film concept providing an aspirational and compelling vision for our pathway forward (think a 15mins film in the style of 2040 that offers up a vision for Australia in 2030).
The Regenerate Australia hero film is set in December of 2029.
A news anchor is ending the nightly bulletin with a look back at the decade that was - a decade that saw Australia transition to a fairer, cleaner, more community focused economy. The film will be a construction of news reports and press conferences created by filming pretend journalists, news anchors, citizens, politicians and business leaders. It will feel like an authentic news piece highlighting the best stories from 2021 to 2029. This mocked up look back at the decade that was, will be full of hope and aspiration. But it will be a muscular hope, as each news event will be grounded in the research and modelling of seve