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Development   /  Anna Kaplan

Regenerate Australia

What would Australia look like in ten years if we simply listened to the needs of its people?


Impact areas




  • DIRECTOR Damon Gameau

  • PRODUCER Anna Kaplan



Regenerate Australia is a multi-phase project seeking to identify, scale and replicate regenerative, community-led solutions for a cleaner, fairer and regenerative recovery from last summer’s catastrophic bushfires and the COVID-19 pandemic.

Over the past 2 months we have been listening to rural and urban Australians across a range of ages, ethnicities, socio-economic backgrounds and political persuasions. Social research agency Sentio were commissioned to conduct in-depth interviews, small focus groups and town hall discussions with the people and communities with most at stake, and the most to contribute to, regenerating Australia.

They have bravely shared their experiences of the past 10 months but more importantly, shared their hopes and dreams of an improved Australia that could emerge from this moment. Amongst their frustrations with decision makers, their anger at the mismanagement of landscapes and the sadness of all that has been lost, their united catch cry is a yearning for empowered and reinvigorated communities.

Drawing on key insights from the listening campaign, we have developed a short film concept providing an aspirational and compelling vision for our pathway forward (think a 15mins film in the style of 2040 that offers up a vision for Australia in 2030).

The Regenerate Australia hero film is set in December of 2029.

A news anchor is ending the nightly bulletin with a look back at the decade that was - a decade that saw Australia transition to a fairer, cleaner, more community focused economy. The film will be a construction of news reports and press conferences created by filming pretend journalists, news anchors, citizens, politicians and business leaders. It will feel like an authentic news piece highlighting the best stories from 2021 to 2029. This mocked up look back at the decade that was, will be full of hope and aspiration. But it will be a muscular hope, as each news event will be grounded in the research and modelling of seve

Support this project

47.00% funded
  • $500,000.00

  • $235,000.00

  • December 2021

  • 4

Minimum amount is $ Maximum amount is $





Anonymous $100,000.00
James N Kirby Foundation $20,000.00
PK Gold Family Foundation $15,000.00

Issue Summary

A short summary of the issue the documentary is addressing

The last 10 months in Australia have transformed our country forever. The combination of cataclysmic fires and a global pandemic has left many of our citizens and communities deeply traumatized.

Regenerate Australia was initially mobilised as a response to the bushfires and the need to win the battle of the recovery narrative early on in order to avert government interventions that would cause further destruction to nature and accelerate climate change. While the national (and global) focus has swiftly shifted from bushfire recovery to the COVID-19 pandemic, the need to engage the public with a unified, positive, compelling vision and narrative for the future has never been more acute.


What is the impact vision statement of the documentary?

Emerging out of crisis, Regenerate Australia is piloting replicable and scalable pathways for communities to lead Australia’s transition to a regenerative future.


What outcomes does the project hope to achieve from making this documentary?

In the final ‘Funding & Implementing Solutions’ phase of the project, WWF will work with major partners, donors and investors and government agencies to develop a blended ‘regeneration fund’ for impactful, innovative, scalable and exciting solutions that will help achieve this vision.

Regen Studios will continue working with WWF, project partners and the selected pilot communities to document project implementation and amplify the outcomes.

The final phase of the project will identify and nurture solutions through the Regenerate Australia Impactio funding challenge, leveraging $2 million from WWF’s bushfire funds to enable a much bigger (e.g. $20million ‘Regeneration Fund’) to bring some of these transformative solutions to life, hand-in-hand with frontline communities.


How will this documentary achieve its outcomes?

The film will be used to spark a conversation about vision setting at a community level. Audiences, no matter their age, socio-economic background or political persuasion, will see something in the Regenerate Australia vision that resonates personally.

The film’s goal is to create a positive and irresistible narrative for the regeneration of our nation’s greatest assets: our natural environment and resilient, sustainable communities.

The overarching calls to action for Regenerate Australia are 1) for political decision makers to support community-led regeneration with good policy; 2) for businesses and funders to partner and invest in replicable solutions; and 3) for communities around Australia to self-organise and replicate successful Proof-of-Concept models for an authentic community-led movement to regenerate Australia.


How will partnerships with this project help inform the project development?

We will leverage the film in pursuit of the broader Regenerate Australia project goals, providing a range of touchpoints and pathways to action for target audiences that include bushfire affected communities, key constituent groups, local leaders and stakeholders in the private and public sectors. Strategy and messaging are being developed collaboratively with partners and advisors, tapping into WWF and 2040’s large network of researchers, experts and community engagement specialists.

Audience Engagement and Social Impact

What actions does this project hope for its viewers after seeing this film?

Regenerate Australia leverages storytelling, strategic partnerships and targeted community outreach to harness an irresistible vision for a safer, fairer, more resilient nation and create a powerful model for realising community-driven solutions. The key objective is to show audiences that a better Australia is within reach by shining a spotlight on the inspiring communities that are already taking matters into their own hands.

The narrative of the ‘Regenerate Australia’ short film brings to life the insights from the community listening campaign to create a compelling and positive vision for the path forward. Along with thought leadership reports and other creative assets, the film will be utlised as a key engagement tool to motivate the community, private and public sector partners and impact investors.

Measurement and Evaluation

What is the projects indicators for success?

Leveraging the film, WWF’s Impactio Platform and a multi-million dollar Regeneration Fund, Regenerate Australia will build a coalition of influential partners to collectively identify, support and de-risk the most exciting and impactful solutions for Australia and form partnerships to see them implemented in the selected pilot communities.

The final phase of the project will identify and nurture solutions through the Regenerate Australia Impactio funding challenge, leveraging $2 million from WWF’s bushfire funds to enable a much bigger (e.g. $20million ‘Regeneration Fund’) to bring some of these transformative solutions to life, hand-in-hand with frontline communities.