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Post-production   /  Rochelle Humphrey

Lady Lash

Meet Lady Lash an Aboriginal Greek Hip Hop Jazz MC, who returns to her ancestral lands for women’s business.

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Impact areas

ARTS

ENVIRONMENT

HEALTH & WELLBEING

HUMAN RIGHTS & SOCIAL JUSTICE

INDIGENOUS

WOMEN & GIRLS

Crew

  • DIRECTOR Rochelle Humphrey

  • PRODUCER Crystal Clyne

Synopsis

DURATION: 52 MINUTES

Crystal is a tenacious Kokatha woman with Greek ancestry, pushing beyond all expectations she has carved a successful career in the male dominated Hip Hop industry. After living in Melbourne city for decades working through and rising above self sabotage, she returns to country for self growth. She tackles what reconnection to country brings up, spiritual connection; together with the resurfacing of the colonial mindset her people continue to face- threat to country from the mining industry- both on land and sea. Nevertheless she returns to Melbourne with her power of positivity, inspired by her country; she paints, writes, protests and sings her song of strength and culture.

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77.50% funded
  • $100,000.00

    FUNDING GOAL
  • $77,500.00

    FUNDS RAISED
  • 3

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Donations

Anonymous $200.00
Anonymous $200.00
Previous donations 14 Donors $77,100.00

Issue Summary

A short summary of the issue the documentary is addressing

Ownership of a strong personal Aboriginal woman's story, told by her in her own words and own way.
Protection of Country and Aboriginal connection to land.

Impact

What is the impact vision statement of the documentary?

Lady Lash, celebrates the power of creativity against adversity aiming to dilute Australia's negative media of Aboriginal women and the lack of real representation with personal stories. This film challenges the colonial mindset that destruction of 'country' is worth the profits it generates. Reaffirming connection to country is critical for the well being of Aboriginal people.

Outcomes

What outcomes does the project hope to achieve from making this documentary?

Outcomes:
1. Challenging negative stereotypes of Aboriginal women and diluting negative media.
2. Kindness, thoughfulness and insight and connecting audience to Lady Lash's music.
3. Young Aboriginal women to believe in their dreams and learn from mistakes shared.
4. Considering the importance of connection to country and destruction is not worth the profits it generates.
5. Joining campaigns to protect country.
6. In the event that the mining industry pushes forward and starts exploration on Kokatha country we share with a large audience, to have knowledge of the Kokatha peoples connection to country and the beauty of this country.
7. Document evidence of connection to country by a Kokatha Elder, (that can be used in court to illustrate Kokatha Peoples cultural connection to the land) and make a Kokatha film archive.

Stakeholders

How will partnerships with this project help inform the project development?

Currently, the foundation of partnership is relationship with two elders who are the Aboriginal representatives, and advocates for key organisations - we plan to further develop a organisation partnership plan in collaboration with the Elders. Content in the film , directly connects to these issues.

Audience Engagement and Social Impact

What actions does this project hope for its viewers after seeing this film?

Think.
To start the healing process in your life, to create and do what you love.
Listen to Lady Lash's music.
Join a campaign to protect country.
Show respect and listen to Aboriginal people.

Measurement and Evaluation

What is the projects indicators for success?

1. Viewership statistics, NITV (SBS) can provide these statistics, including 6 broadcasts over 3 years and 30 days SBS on demand.
2. The number and diversity of international broadcast regions to screen Lady Lash. Currently we have agreements with Australia and Timor Leste, we wish to pursue New Zealand, among other countries who feel will connect with the narrative.
3. Increase in Lady Lash's popularity, measured by her social media stats, increased career opportunity and awareness of her talent.
4. The amount of downloads of the Education packages and screen views (VOD)
5. The amount of downloads of the Lady Lash Documentary APP
6. FINALLY some things just cant be measured...nor should they be... they are the most sacred.... We are not neo liberal corporate people... we make documentary because we love the art, the story, the beauty and the power to communicate with the wider world :) The process of making the documentary, of someone sharing their story, is powerful...is success.

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