Her Sound, Her Story is an intimate conversation unveiling the personal experiences, histories and significant social impacts of women in the Australian music industry. Featuring more than 45 artists spanning six decades, its unique narrative brims with rage, strength, beauty and triumph: a moving and powerful dialogue that extends beyond the music industry to ask, "Where do we want women's voices to sit in the world today?
A short summary of the issue the documentary is addressing
The documentary 'Her Sound Her Story' was created to raise awareness and highlight Australian Female Musicians, to record their history and stories along with highlighting them as role models and trail blazers to the next generation, inspire social change, action and forward momentum for a diverse, equal music industry - with this goals in mind we feel it is inline with the aims of a philanthropic foundation. Not only does the document educate and inform on the 'Woman in Australian Music''s story but also highlights the obstacles and struggles they face and why this leads to low numbers of women being career musicians (21% of songwriters are women registered in APRA, the lack of females on music festival lineups, earning 0.5cents to the male $1). Through story telling, highlight women of different backgrounds and by using inclusively language this documentary aims to change attitudes of why these obstacles exits, empowers audiences to take action & recognise the beauty in diversity.
What is the impact vision statement of the documentary?
The main vision of this project: highlight female musicians voices to the general public with stories they wouldn't normally hear, record these women's histories so they are forever cemented in the Australian story, inspire young generations of musicians and encourage social change and diversity.
What outcomes does the project hope to achieve from making this documentary?
The educational benefits of this film are evident on viewing the documentary, the story of women in the Aus music scene are yet to be recorded and told in such a powerful and moving way as this film does. The stories herd from the women speaking in the film offers both inspiration and encouragement to young aspiring musicians to keep pursuing their dreams. The film also creates a space for young people of any gender to open up discussion around how they can all work together to create a more inclusive community and support each others careers. When a classroom of university students studying music complete their course, stats over the past 5 years have recorded that almost no females go on to a career in music and almost all the men who study do. Showing this documentary to high school/tertiary students is the catalyst for change Australia is ready for.
How will this documentary achieve its outcomes?
- A national role out of the film to be screened in schools, high school and tertiary levels, as part of their music programs
- Showcasing the film at international conferences such as SXSW to begin the introduction to the global market
- Screenings at Australian industry events alongside panels and discussions with top tier industry members
- Along with the film will be an educational booklet provided to each student
How will partnerships with this project help inform the project development?
As mentioned previously we are working with APRA AMCOS who is Australia's Peak Music Body and we feel this partnership will assist in us achieving our designed outcome.
Audience Engagement and Social Impact
What actions does this project hope for its viewers after seeing this film?
We have a hope to start a serious conversation about real change in the music industry, which first comes from being aware there is an actual issue. We also hope to inspire a future generation of young women to understand their struggles are universal, and they have a community to rely on to get through the hard times. There is a strength in a shared experience, so for women to turn to each other rather than see each other as competition.
Measurement and Evaluation
What is the projects indicators for success?
We would hope to see some change in the yearly statistics that come out, which shift the percentage of female songwriters that are registered with APRA, see more women on Festival Line ups, and see a greater amount of young women pick up instruments.