Accelerate follows Bill McKibben, the founder of 350.org, during his 2018 tour in Australia as he demands that we accelerate climate action by our government, businesses and communities. Bill is considered as one of the most acclaimed environmental activists in the US. During his time in Australia, he visited five states in just eight days, saw the devastation caused by ocean warming on our Great Barrier Reef, visited Newcastle to meet with union and government officials in the heart of the world’s biggest coal export port, and saw some of the low carbon solution projects underway in Adelaide. Throughout the tour, Bill had three key messages: we need to stop all new fossil fuel projects, switch to 100% renewable energy, and make sure not a dollar more goes to dirty energy.
A short summary of the issue the documentary is addressing
The number 350 means climate safety: to preserve a liveable planet, scientists tell us we must reduce the amount of CO2 in the atmosphere from its current level of 400 parts per million to below 350 ppm.
What is the impact vision statement of the documentary?
350.org is creating a film with an important and urgent message as we head towards a crucial ‘climate change election’ in Australia, and we want as many people as possible to see the movie as part of our Vote #1.5 election campaign in order to draw the political focus toward climate change.
What outcomes does the project hope to achieve from making this documentary?
350.org Australia has made an Australia-focused film that will empower people to take real climate action. In the wake of the IPCC’s urgent new report demanding drastic action to halt global warming to 1.5 degrees Celsius, we have made a film that can show Australians how they can fight for no new fossil fuel projects, push for a fast and fair transition to 100% renewable energy, and ensure not a dollar more to dirty energy. We have taken the message of our recent Accelerate Climate Action tour with 350.org founder Bill McKibben and created a film for people to share in their communities, to inspire solidarity and empower action. We hope that by watching the film our audience will feel motivated and will continue to spread the word and attend the many nation-wide climate rallies that are people organised.
How will partnerships with this project help inform the project development?
The film is partnered with 350.org Australia. This partnership ensures the project is supported from pre-production all the way through the distribution and outreach!
Audience Engagement and Social Impact
What actions does this project hope for its viewers after seeing this film?
We hope that viewers will engage in an active discussion, guided by 350 volunteers or the toolkit and will then be inspired to host more events and join the movement in the form of rallies, word of mouth awareness, divestment and will also sign up to 350.org Australia so they can keep in touch with new ways to help move away from fossil fuels and demand the government take faster action.
Measurement and Evaluation
What is the projects indicators for success?
We will know our success rate by keeping a toll on how many people watch the film and how many then sign up to 350. Already there has been over 150 community screenings nation-wide and over 14,000 views in under two weeks on Facebook alone.