A series that offers hope and strength to eating disorder sufferers worldwide.
A short summary of the issue the documentary is addressing
Eating disorders have the highest mortality rate of any mental illness and yet there is still no clear pathway to recovery. Approximately 1 million Australians suffer from an eating disorder and that figure has risen by 50,000 more sufferers in the last year. Only 25% of Australians are accessing effective treatment and only 1 in 3 can afford it. Body image is the number one issue for young women in Australia today and those with a negative body image are at risk of engaging in unhealthy behaviours to modify their body to meet society's standards. The drive for thinness through eating, dieting and exercising, plays into the deadly web that culminates in an eating disorder.
What is the impact vision statement of the documentary?
Our two part series for the ABC and one hour international version, are both teasers pointing sufferers to our ONLINE RESOURCE CHANNEL/WEBSITE, where they can safely and privately watch extended therapeutic sessions and interviews, as well as find all relevant information they might need to seek help. For families and carers it’s also an opportunity to learn more about this illness, how best to support their loved one. Our mission is to save lives and break the stigma attached to mental health.
What outcomes does the project hope to achieve from making this documentary?
We hope to inspire eating disorder sufferers to get help. Given the illness is so full of shame and isolating, we are hoping that our online channel, along with the documentary will give sufferers and carers a voice and the access they need to the right information. It could be as small as finding the courage to talk about it or making one different choice. Having some of the aspects of their illness explained and understood by leading experts, along with the step by step recovery process, provides much needed hope and insight. We also hope to raise awareness in the wider community about the seriousness of eating disorders, along with the lack of resources and understanding. We will continue to serve the eating disorder community by uploading the latest information and ongoing content. Our number one goal in the making of this documentary and the wider resource channel, is to save lives.
How will this documentary achieve its outcomes?
We have already achieved the first stage of our goal and that is to have our series broadcast on the ABC in Australia, as well as a 1 x 60 version for the rest of the world, picked up by Flame Distribution. We are using the series to raise awareness about eating disorder and to promote that we can have online resource channel designed to help millions of suffers and carers worldwide.
How will partnerships with this project help inform the project development?
We have a partnership with the Founder of the Butterfly Foundation. This relationship has given us access to the best therapists, recovered sufferers and leading voices in the eating disorder community worldwide, ensuring we that we are providing the latest and most credible information we possibly can.
Audience Engagement and Social Impact
What actions does this project hope for its viewers after seeing this film?
We hope the broader community starts to take more notice of eating disorder and not just the physical signs, but the deadly emotional mindset. We hope that actual sufferers watching the film, find the courage to make a different choice and or seek help. We hope to take the despair and helplessness away from carers, as they watch their loved ones battling it out with this illness. We hope to seriously start the conversation and make talking about mental illness a sign of strength, not weakness.
Measurement and Evaluation
What is the projects indicators for success?
The indicators of our success come from the sufferers themselves telling us that the courage Kylie has shown by sharing her story, has inspired them and made a huge difference. We already get feedback to this effect, so getting this out to a broader audience, with Rebecca Gibney attached, we hope to help as many people as possible.