PUBLISHED14 Mar 2019

The BULLY Project Australia



BULLY is a beautifully cinematic, character driven documentary, directed by Sundance and Emmy-award winning filmmaker, Lee Hirsch, and offers an intimate, unflinching look at how bullying has touched five kids and their families.


Filmed over the course of the 2009/10 school year, BULLY opens a window onto the pained and often endangered lives of bullied kids, revealing a problem that transcends geographic, racial, ethnic and economic borders. It documents the responses of teachers and administrators to aggressive behaviours that defy “kids will be kids” clichés, and it captures a growing movement among parents and youths to change how bullying is handled in schools, in communities and in society as a whole.

We aim to cause a tipping point in society where bullying is no longer accepted and UPSTANDERS prevail.
Director Lee Hirsch
Producer Cynthia Lowen
Year 2012
Duration 94-minute feature,  BULLY for younger audiences 47-minutes + short clips for schools use are included the education toolkit
Rating Feature version (M); and 47-minutes version for Younger Audiences not rated for educational use


Where to Watch


Education Overview

The BULLY Project is the social action campaign inspired by the award-winning film BULLY. We’ve sparked a global movement to stop bullying that is transforming kids’ lives and changing a culture of bullying into one of empathy and action.

Since its release in 2012, over 3.77M students have seen BULLY; there have been over 9,500 community and school screenings; over 12,000 Educator’s DVD & Toolkits distributed; and BULLY’s global online presence receives millions of web views and maintains a facebook community of 1 million followers with an average weekly reach of 12 million.

The power of our work lies in the participation of individuals together with a remarkable list of partners we’ve gathered who collectively work to create safe, caring and respectful schools and communities.

The BULLY Project takes a whole-community approach to solving the problem offering a number of resources and engagement opportunities including screenings of the film BULLY, the Educator’s DVD & Toolkit which is based on CASEL’s social and emotional framework and uses clips from the film as the centre of activities, The UPSTANDER Awards and the Adobe BULLY Project Mural, which encourages individuals to add artworks or expressions about bullying to the online platform, which can then be used by educators as further tools to use to educate people about bullying.

This video has been produced with the support of Ogilvy One

Peers are present as onlookers in 87% of bullying interactions, and play a central role in the bullying process. (Cross, D., Shaw, T., Hearn, L., Epstein, M., Monks, H., Lester, L., & Thomas, L. 2009. Australian CovertBullying Prevalence Study (ACBPS). Child Health Promotion Research Centre, Edith Cowan University, Perth.)

Educational Resources

Year Level Recommended for Years 7, 8, 9, 10.  Can be adapted for other year groups.
Subjects Health & Physical Education
Topics Bullying; Health & Wellbeing; Secondary; Social & Emotional Learning (SEL); safe & inclusive schools

Special Notes

The film BULLY addresses sensitive issues – it is essential that the supporting education resources are utilised to effectively manage student and viewer wellbeing. A version of the film for younger audiences is available.

The BULLY Project Educator’s Toolkit – Australian Edition

The Australian edition of The BULLY Project Educator’s Toolkit is packed with social and emotional learning tools and resources to help you prevent bullying and create a more caring, respectful community. New Aussie content includes activities and lesson plans mapped to the Australian Curriculum for Years 7-10, as well as mapping to the National Safe Schools Framework and AITSL standards. We’ve also partnered with Adobe, ACMI, PROJECT ROCKIT and FYA’s Propeller Project to present a blockbuster suite of initiatives for the whole school to get involved with and create a generation of Upstanders! Available in physical and digital versions.

The BULLY Project Bravo Troll Classroom Toolkit

We’ve teamed up with Perth rapper Mathas, who in his latest release BRAVO TROLL! addresses the effects of online bullying and trolling on mental health and resilience. This resource is based on his new track. We’ve paired reflection and analysis activities with remixing and digital activities to get your classroom buzzing. We hope you and your students enjoy!

Adobe BULLY Project Mural

The Adobe Bully Project Mural is a digital destination where people can share art, stories, and perspectives about bullying, its impact, and how we can help stop it.

Other Resources

A Guide the Film BULLY – Free download to support school screenings of BULLY includes pre and  post-classroom discussions.

The BULLY Project Take Action Postcard

Victorian Department of Education BULLY iBook – Free download including Victorian DET Bullystoppers lessons.

Resources for Parents


Adobe Day with Tim Kitchen at Hume Central Secondary College